Senior Designer - Marketing
Ankr provides Web3 infrastructure for easy, accessible and affordable deployment of blockchain nodes, API's, decentralized staking infrastructure and Layer 2 scaling solutions, designed to lower the entry barrier for everyday people, enterprises, and developers to contribute to blockchain ecosystems.
Check us out at https://www.ankr.com/
Ankr was founded in 2017 in Berkeley, California. Its founding team and headquarters are based in San Francisco. Ankr's distributed team of 50+ people operates from offices in San Francisco, Shanghai, Moscow, and Amsterdam
We are looking for a unicorn (i.e. an extraordinary Senior Designer) with an undying curiosity, impossibly high standards, and an appreciation for data-driven design. An appetite for validating ideas through quantitative & qualitative inputs is required. You will be testing designs in small batches to validate hypotheses and determine the appropriate balance with high-speed output.
This is a rare opportunity to work on high-impact projects, drive high-caliber design strategy, invigorate and transform an industry, and craft forward-thinking design concepts needed to move civilization forward (no pressure).
You Are:
- Human
- High-skilled in user-centered design thinking and familiar with accessibility and internationalization
- Proficient with Sketch, Invision, etc. and knowledgeable about HTML
You Will:
- Build, maintain, and improve the usability and design of our current desktop/web experience including future iterations
- Design experiences that are personal, simple, helpful, and predictable
- Assist in leading vision and strategy across the design team, ideating as well as executing with thoughtful attention to detail
- Take conceptual ideas and turn them into useful, valuable, and scalable
- Design brand, marketing and communication assets, and materials to ensure consistently delightful user experience. This could be done directly or through our network of freelancers.
- Work across the organization to push web/product pages from concept to production while elevating the ANKR brand.
- Design experiences that are consistent, helpful, incredibly simple, and trustworthy
- Focus on implementation but also remain open to experimentation
- Define, maintain, and evolve asset management tools and processes
- Help design engaging educational content for our user
Requirements
- 6+ years of notable design experience, including experience with design at scale, information architecture, interaction design, visual design, and user research
- Passion for art, creativity, storytelling, and inspiring change
- Exceptional design craft and the ability to blend that with strong business acumen
- Demonstrable ability to work confidently with product, brand, and marketing, and also our highly engaged user community
- Experience creating and managing design libraries, interaction guidelines, and asset repositories
- Developed and continuously leverage testing in the design process (e.g. user/usability, a/b, and MVT, card sorting, focus groups, tree testing, etc.)
- Implemented a variety of design and project management processes and methodologies
- Legendary communication, presentation, and organization skills
- Deep understanding of design considerations for web apps
- Strong sense of design process and an ability to work nimbly
- History of leading design for complex products (financial +++)
- Genuine empathy
Bonus:
- You've conducted a variety of both qualitative and quantitative research including, contextual inquiries, guided explorations, benchmarking, feedback cycles, interviews, and validation
- Have lead digital ethnographic studies (e.g. social analytics, eye tracking, heat mapping, community forums, etc).
- Have a deep knowledge of and zeal for accessible design and inclusive experiences
- Experience crafting designs for financial platforms and/or FinTech products