Creative Director
Our Mission
Zocdoc is the tech company at the beginning of a better healthcare experience. Every day, we are driven by our mission to give power to the patient, building products and services that simplify and streamline the overall healthcare journey for patients and providers, delivering the modern healthcare experience they expect and deserve.
Healthcare moves slow. We move fast. Patients deserve speed and convenience.
Your Impact on our Mission
Zocdoc’s most important asset is our people. As the Director of the Creative/Brand Studio, you will be responsible for Zocdoc’s brand voice and mission to patients, providers and more. You will lead and build a team of talented designers, writers and project managers to create campaigns and brand moments. You will partner with internal stakeholders to pull from your team and excellent outside partners to find the right fit for each project. This role reports into the VP of Marketing.
You’ll enjoy this role if you are…
- Motivated by the idea building a unique mission driven brand voice and perspective in a antiqued healthcare brand landscape
- Willing to both lead and collaborate with internal and with external partners
- Organized and adept at prioritization. This position requires that management of multiple priorities and stakeholders
- Passionate about leveraging insights and data on performance to create high impact campaigns and initiatives
- Serious about your work, but not about yourself
Your day to day is…
- Leading Zocdoc’s Brand Studio, a multifunctional team of designers, copywriters, project managers and more
- Establishing and enforcing Zocdoc’s brand voice, including tone and visual style, across multiple audiences
- Leading in house and partner agencies to create patient and provider marketing campaigns; including TV ads, OOH, emails, banners, landing pages, digital video, reports, etc.
- Leveraging performance and insights to iterate and improve creative executions
- Recruiting and retaining top creative talent from across the industry
- Building a stable of top creative partner agencies and freelancers for different projects
- Ensuring brand alignment by partnering with our Product and Marketing teams
- Helping define the structure the future of our Brand Studio by hiring a best in class team across disciplines
- Sourcing and managing a portfolio of excellent external partners to balance out internal capabilities
- Representing the brand and creative at the leadership level for the company
- Presenting brand work to all levels of the company
You’ll be successful in this role if you have…
- Minimum 10 years of experience in creative roles, including 5+ years managing creative talent
- Experience creating and executing digital campaigns while leveraging data to optimize performance
- Experience upholding and maintaining brand voice across multiple audiences
- Previous experience hiring, developing, and managing a team
- An unrelenting desire to build more equitable, inclusive and diverse workplaces. You view this role as an opportunity to create positive change
- The mentality of an entrepreneur/owner and a strong bias to action.
- Superb communication skills! You believe in keeping all of your stakeholders in the loop and know that multiple mediums of communication are the key to success
- Humility. You believe in treating all people with dignity and respect, regardless of title or tenure
Benefits:
- Unlimited PTO
- 100% paid employee health benefit options
- Employer funded 401(k) match
- L&D offerings + a free LinkedIn learning account
- Corporate wellness programs with Headspace and Peloton
- Sabbatical leave (for employees with 5+ years of service)
- Competitive parental leave
- Cell phone reimbursement
About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
Return to Office
The safety and health of our team members is our top priority. As local case numbers and regulations allow, our NYC office will be accessible to all fully vaccinated employees five days a week, though working in-office remains completely voluntary; everyone is invited but nobody is required to work in the office. For team members who work in-office days, we will provide an experience that supports social interaction, collaboration, and of course all of our regular perks such as free lunch. Learn more about our return to office philosophy, plans, and updates here!
