The Role
Lead the development of creative concepts and design solutions for brand collaborations, marketing, packaging, and branding materials. Interpret project briefs, create mood boards, identify trends, maintain a distinctive design voice, and ensure deliverables align with brand guidelines. Collaborate with marketing and creative teams to understand objectives, contribute to discussions, and execute projects using design and AI tools.
Summary Generated by Built In
Department - Creative
Timings - Mon - Sat // 11 AM - 8 PM
Location - New Delhi
Industry Preferred - D2C, e-commerce, fashion, apparel, footwear, sneakers
About the Company:
Crepdog Crew is India’s biggest marketplace for streetwear and sneakers. You can visit our online marketplace, www.crepdogcrew.com, or our store, CDC Experience in New Delhi, Mumbai & Hyderabad. Crepdog Crew is more than just a marketplace; it's a community. The brand is dedicated to redefining streetwear culture in India and providing an exceptional shopping experience. Join Crepdog Crew on its journey and become part of the Crew today.
What's the role?
- Translate creative briefs into strong, relevant, and visually engaging design concepts.
- Develop creative concepts for brand collaborations, campaigns, launches, and marketing initiatives.
- Create mood boards, visual directions, and trend-led concepts with a distinctive design perspective.
- Design marketing, branding, packaging, social media, and digital collaterals aligned with brand guidelines.
- Use AI tools as part of the creative process for ideation, visual exploration, image generation, and concept development.
- Collaborate closely with Marketing, Creative, and other teams to understand briefs and deliver work on time.
- Contribute actively to creative discussions, brainstorming sessions, and campaign development.
- Adapt creative assets across multiple formats and platforms while maintaining visual consistency.
Who's a good fit?
- Bachelor’s degree in Design (B.Des.) or a related creative discipline.
- 3–5 years of experience in graphic design, brand design, visual communication, or creative design.
- Prior experience in D2C, e-commerce, fashion, apparel, footwear, sneakers, jewellery, accessories, beauty, lifestyle, or other consumer-facing brands is strongly preferred.
- Strong understanding of design principles, typography, composition, colour theory, visual storytelling, and brand identity.
- Advanced proficiency in Adobe Creative Suite — Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro.
- Hands-on experience with AI-powered creative tools such as Krea AI, Adobe Firefly, Flair, Leonardo AI, or similar platforms.
- Proven ability to use AI tools for creative ideation, visual exploration, concept development, and execution.
- Experience working on marketing campaigns, brand collaborations, social media, packaging, digital, and offline brand collaterals.
- Strong portfolio demonstrating conceptual thinking, design versatility, and a distinct visual point of view.
- Ability to take ownership of a project from brief → ideation → concept → execution.
- Strong understanding of current fashion, streetwear, youth culture, design, and visual trends.
- Highly creative, detail-oriented, collaborative, and comfortable working in a fast-paced, deadline-driven environment.
Skills Required
- Bachelor of Design degree
- Experience ideating and creating designs using AI tools
- Strong understanding of design principles
- Extensive experience using Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
- 3–5 years of experience creating marketing and branding collateral
- Proficiency with Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Adobe Premiere Pro, Blender, Krea AI, Adobe Firefly, Flair, and Leonardo AI
Am I A Good Fit?
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The Company
What We Do
Crepdog Crew is an Indian retail and e-commerce platform focused on limited-edition sneakers, premium streetwear, watches, and related fashion products. It offers a curated shopping experience through experiential retail, serving sneakerheads and fashion enthusiasts. The company began as an Instagram sneaker-resale page and has expanded into a broader platform for online shopping and brand discovery across India, combining marketplace convenience with an immersive retail experience.
