Demand Sales Director, Spain

Posted 4 Days Ago
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Madrid, Comunidad de Madrid
Hybrid
Expert/Leader
AdTech • Marketing Tech
Fulfilling the Promise of AdTech
The Role
The Demand Sales Director will build and manage a pipeline of new business in programmatic media, fostering relationships with agencies and advertisers in Spain.
Summary Generated by Built In
👫 About the team

The Demand team is composed of forward thinking and energetic online advertising experts that help bring Equativ’s programmatic and managed service solutions to market. They build long-term relationships with the most strategic Demand partners, representing some of the largest players in the AdTech industry, guiding them to maximise their investment.

The Demand department is a critical component of driving Equativ adoption and shaping the future of an industry leader. You will report directly to the Head of Demand, Spain.

What we are looking for:

  • Proactive, diligent and energetic sales person with an established network of contacts within media agencies
  • The ability to build trust with your clients, solve problems and identify solutions. 
  • A solid understanding of how a media industry operates 
  • Proven track record of delivering commercial success in a programmatic role.
  • Knowledge and an understanding of the value proposition provided programmatic media
  • Sales orientated and a hunter focused on identifying new business opportunities along with the ability to influence a change in buyer behaviour to increase revenue
  • Creative,  open-minded and someone with an entrepreneurial spirit
  • A keen interest in the key trends moving the industry forwards. (Such as Curation, Retail media)
  • Ability to Learn fast and act quickly

Your role will be to:

  • Build up, manage and execute a pipeline of new business 
  • Be an ambassador for Equativ within the Spanish media industry.  
  • Be present with your clients at industry events and in meetings
  • Define target markets/verticals, lead generation processes, and pipelines. 
  • Document interactions and follow-ups in Salesforce and other internal tools.
  • Securing and conducting on-site sales meetings with agencies and advertisers.
  • Running and overseeing the full sales lifecycle for your prospective and recurring clients
  • Liaise with our Client Services team to build custom campaigns for premium programmatic activity and support revenue growth.
  • Develop a very good understanding of the programmatic marketplace, Equativ products including the operations of the Equativ Buyer Connect curation platform.
  • Articulate and address technical issues, creating solutions where possible
  • To operate and grow business with Spain based digital buyers at media agencies, trading desks and direct advertisers.
  • Build strong relationships with buyers through regular meetings, calls, provision of inventory reports and recommendations.
  • Collaborate with local and central teams across the business to ensure the best outcomes for your campaigns from operations and account management to product and marketing.
  • You will ensure focus is maintained on objectives that will have the biggest impact.
  • Grow awareness around our ad inventory offering and create a reputation of excellence for Equativ in the marketplace.

About you 💪

  • Bachelor degree in Business or Marketing
  • 10+ years’ experience in digital sales 
  • Strong network on the demand side, especially among agencies, ATD’s, brands;
  • Hands-on experience working with Trading Desks, DSPs, DMPs, data providers or other programmatic platforms
  • Sales orientated, focused on identifying new business opportunities using knowledge and credibility to change customer behavior and increase revenue
  • Creative and open-minded
  • Entrepreneurial spirit and know-how to identify opportunities with good networking on the demand side

About Equativ

Equativ, a leading independent ad platform, brings scale and simplicity to digital advertising. Following its recent merger with Sharethrough and the acquisition of Kamino Retail, advertisers, media owners, and technology partners rely on Equativ’s advanced SSP, curation, and retail media services and technology to achieve maximum business outcomes. With a focus on privacy-first programmatic video, CTV, and data-driven solutions, Equativ enables clients to activate across the digital ecosystem while protecting consumer privacy. The company’s global expertise is also backed by a team of over 750 employees across 19 countries.

Equativ has been awarded the HappyIndex@Work label and is proud to be among the best companies in the ChooseMyCompany ranking, recognized for its flexible working environment.

Come and lead the charge with us in building a transparent ecosystem based on quality!

Equal Employment Opportunity

Equativ is an equal opportunity employer. Equal access to employment, services, and programs are available to everyone, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require reasonable accommodation throughout the application and/or interview process, please contact the recruitment team at [email protected]

Top Skills

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The Company
HQ: Paris
550 Employees
Year Founded: 2001

What We Do

As a leading independent ad tech platform, we provide brand and privacy-safe solutions that empower our clients to achieve maximum results. We offer the market an independent ad server, SSP, buyer tools, media services, and more.



This combination of engineering excellence and client expertise helps us serve the interests of both the supply-side and the demand-side with equal professionalism and technical sophistication. 



And, as we work toward fulfilling on the promise of advertising technology, we also keep the consumer and their rights in mind in all we do

Our objective? Disrupt the digital advertising industry through high-performance solutions, innovative formats, and exceptional quality.

Our pride? A global and diverse team that flourishes through a corporate culture advocating ownership and who live through three essential values: Be brave, Be thoughtful, Be together.

Why Work With Us

Accelerate your career. Our global training events, online training courses, and fantastic people leaders offer unlimited opportunities to develop and grow your career.
Take a break. When you work hard we know you also need to rest. We offer generous time off and parental leave policies, as well as mental health and wellness activities.

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