The Role
Lead execution of demand generation: build and optimize Pardot nurture sequences, manage lead scoring/segmentation, maintain marketing dashboards and reporting, run LinkedIn-led organic social and paid social initiatives, support event marketing (trade shows/webinars), collaborate with sales and videography, and translate data into optimization recommendations.
Summary Generated by Built In
Are you ready to be part of something groundbreaking? At RDI Technologies, we are transforming the way industries see and solve problems with our Motion Amplification® technology. By turning ordinary video into a powerful diagnostic tool, we help companies across manufacturing, aerospace, automotive, R&D, and more detect unseen motion, prevent costly failures, and design better products.
Job Overview
RDI Technologies is hiring a Demand Generation Marketing Manager to own day-to-day execution across our demand generation function. You’ll work directly with the Director of Marketing on a small, hands-on team, with meaningful ownership across lifecycle marketing, social, reporting, and event support.
This role is built for a self-directed B2B marketer who is energized by owning their lanes from strategy through execution; not waiting to be assigned tasks. If you want to do real work, see your impact quickly, and grow alongside a marketing function in build mode, this is a good fit.
Essential Responsibilities and Duties
Lifecycle Marketing & Lead Management
Job Overview
RDI Technologies is hiring a Demand Generation Marketing Manager to own day-to-day execution across our demand generation function. You’ll work directly with the Director of Marketing on a small, hands-on team, with meaningful ownership across lifecycle marketing, social, reporting, and event support.
This role is built for a self-directed B2B marketer who is energized by owning their lanes from strategy through execution; not waiting to be assigned tasks. If you want to do real work, see your impact quickly, and grow alongside a marketing function in build mode, this is a good fit.
Essential Responsibilities and Duties
Lifecycle Marketing & Lead Management
- Build, maintain, and optimize nurture sequences in Salesforce Account Engagement (Pardot)
- Own lead scoring, segmentation, and list hygiene across the marketing database
- Partner with sales on lead routing, follow-up workflows, and conversion handoff
- Ensure clean data flow between Pardot and Salesforce CRM
- Build and maintain marketing dashboards covering campaign performance, lead flow, and pipeline contribution
- Translate data into actionable recommendations for ongoing campaign optimization
- Track and report on KPIs across channels, segments, and product lines
- Own RDI’s organic social presence (LinkedIn-led), including content planning, posting cadence, community engagement, and performance tracking
- Collaborate with our in-house videographer to integrate video assets into social campaigns
- Identify and execute paid social opportunities as part of broader demand gen campaigns
- Drive pre-event and post-event marketing campaigns for trade shows, webinars, and industry events
- Manage event landing pages, email sends, lead capture, and follow-up nurtures
- Track and report on event-driven lead and pipeline performance
- 3–5 years of B2B marketing experience, with hands-on demand generation, lifecycle, or marketing operations work
- Direct experience with Salesforce and a marketing automation platform — Pardot / Salesforce Account Engagement strongly preferred; HubSpot or comparable acceptable
- Strong analytical skills. Comfortable building reports, interpreting data, and using it to drive decisions
- Solid copywriting eye, particularly for email and social
- Working knowledge of social media management tools and best practices
- Experience supporting event marketing (trade shows, webinars, virtual events)
- Self-directed and resourceful. Able to own initiatives on a lean team without heavy oversight
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Experience marketing to industrial, manufacturing, or technical buyers
- Familiarity with ABM strategy and tools
- Experience with paid digital advertising (LinkedIn Ads, Google Ads)
- Basic design literacy (Canva, Figma, or similar)
Skills Required
- 3-5 years of B2B marketing experience with hands-on demand generation, lifecycle, or marketing operations
- Direct experience with Salesforce
- Experience with a marketing automation platform (Pardot, HubSpot, or comparable)
- Strong analytical skills; experience building reports and dashboards and using data to drive decisions
- Solid copywriting skills for email and social
- Working knowledge of social media management tools and best practices
- Experience supporting event marketing for trade shows, webinars, and virtual events
- Self-directed and resourceful; able to own initiatives on a lean team
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Hands-on experience with Pardot / Salesforce Account Engagement (strongly preferred)
- Experience marketing to industrial, manufacturing, or technical buyers
- Familiarity with ABM strategy and tools
- Experience with paid digital advertising (LinkedIn Ads, Google Ads)
- Basic design literacy (Canva, Figma, or similar)
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
RDI Technologies, Inc. pioneers video-based sensing technologies, utilizing its Motion Amplification® platform to transform video pixels into displacement sensors. The company provides software solutions that measure and visualize deflection, displacement, movement, and vibration not visible to the human eye. It serves critical markets including Structural Health Monitoring, Machine Condition Monitoring, and infant and adult vital signs monitoring to improve equipment uptime and safety.
