The Role
Lead execution of demand generation: build and optimize Pardot nurture sequences, manage lead scoring/segmentation, maintain marketing dashboards and reporting, run LinkedIn-led organic social and paid social initiatives, support event marketing (trade shows/webinars), collaborate with sales and videography, and translate data into optimization recommendations.
Summary Generated by Built In
Are you ready to be part of something groundbreaking? At RDI Technologies, we are transforming the way industries see and solve problems with our Motion Amplification® technology. By turning ordinary video into a powerful diagnostic tool, we help companies across manufacturing, aerospace, automotive, R&D, and more detect unseen motion, prevent costly failures, and design better products.
Job Overview
RDI Technologies is seeking a data-driven, execution-focused Demand Generation Marketing Manager to own the day-to-day operations of our demand generation function. Operating as an Individual Contributor on a lean, high-impact marketing team, you will report directly to the Director of Marketing. This position is located at our office in Knoxville, Tennessee and is 100% on-site.
This role is designed for a self-directed, hands-on B2B marketer who thrives on executing campaigns from strategy through deployment. Because RDI Technologies serves industrial, manufacturing, and technical B2B buyers, the ideal candidate will enjoy translating technical concepts into highly effective lead-generation engines. If you want to do real work, see your impact quickly, and build a marketing function from the ground up, this is the perfect fit.
Essential Responsibilities and Duties
Lifecycle Marketing & Lead Management
Qualifications
Job Overview
RDI Technologies is seeking a data-driven, execution-focused Demand Generation Marketing Manager to own the day-to-day operations of our demand generation function. Operating as an Individual Contributor on a lean, high-impact marketing team, you will report directly to the Director of Marketing. This position is located at our office in Knoxville, Tennessee and is 100% on-site.
This role is designed for a self-directed, hands-on B2B marketer who thrives on executing campaigns from strategy through deployment. Because RDI Technologies serves industrial, manufacturing, and technical B2B buyers, the ideal candidate will enjoy translating technical concepts into highly effective lead-generation engines. If you want to do real work, see your impact quickly, and build a marketing function from the ground up, this is the perfect fit.
Essential Responsibilities and Duties
Lifecycle Marketing & Lead Management
- Pardot & Salesforce Ownership: Build, maintain, and optimize sophisticated email nurture sequences in Salesforce Account Engagement (Pardot) to progress leads through the funnel.
- Database Hygiene: Own lead scoring, advanced segmentation, and data cleanliness across the marketing database.
- Sales Alignment: Partner closely with the sales team on lead routing, follow-up workflows, and optimizing conversion handoffs.
- Data Integrity: Ensure flawless data flow and synchronization between Pardot and Salesforce CRM.
- Dashboard Management: Build and maintain marketing dashboards covering campaign performance, lead flow, and pipeline contribution.
- Data-Driven Optimization: Translate data into actionable recommendations for ongoing campaign adjustments and budget allocation.
- KPI Tracking: Monitor and report on KPIs across specific marketing channels, segments, and product lines.
- Campaign Execution: Drive comprehensive pre-event and post-event marketing campaigns for trade shows, webinars, and industry events.
- Asset Management: Manage dedicated event landing pages, email sends, lead capture mechanisms, and post-event nurture tracks.
- ROI Tracking: Track and report on event-driven lead generation and overall pipeline performance.
- Organic Presence: Own RDI’s organic social presence (primarily LinkedIn-led), including content planning, posting cadence, community engagement, and performance tracking.
- Video Integration: Collaborate with our in-house videographer to seamlessly integrate high-quality video assets into social campaigns.
- Paid Social: Identify, test, and execute paid social opportunities (e.g., LinkedIn Ads) as part of broader demand generation campaigns.
Qualifications
- Experience: 3+ years of professional B2B marketing experience, with a heavy emphasis on hands-on demand generation, lifecycle marketing, or marketing operations.
- Tech Stack: Direct, hands-on experience with Salesforce and a major marketing automation platform (Pardot / Salesforce Account Engagement strongly preferred; HubSpot or a comparable tool is acceptable).
- Analytical Mindset: Strong analytical skills with comfort building reports, interpreting data, and using metrics to drive strategic decisions.
- Copywriting: A solid copywriting eye, particularly for B2B email campaigns and professional LinkedIn content.
- Project Management: Self-directed, highly resourceful, and capable of managing multiple initiatives simultaneously without heavy oversight.
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (equivalent practical, professional marketing experience will also be fully considered).
- Direct experience marketing to industrial, manufacturing, or technical buyers.
- Familiarity with Account-Based Marketing (ABM) strategies and tools.
- Experience managing paid digital advertising accounts (LinkedIn Ads, Google Ads).
- Basic design literacy and visual alignment skills (Canva, Figma, or Adobe Creative Suite).
Skills Required
- 3-5 years of B2B marketing experience with hands-on demand generation, lifecycle, or marketing operations
- Direct experience with Salesforce
- Experience with a marketing automation platform (Pardot, HubSpot, or comparable)
- Strong analytical skills; experience building reports and dashboards and using data to drive decisions
- Solid copywriting skills for email and social
- Working knowledge of social media management tools and best practices
- Experience supporting event marketing for trade shows, webinars, and virtual events
- Self-directed and resourceful; able to own initiatives on a lean team
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Hands-on experience with Pardot / Salesforce Account Engagement (strongly preferred)
- Experience marketing to industrial, manufacturing, or technical buyers
- Familiarity with ABM strategy and tools
- Experience with paid digital advertising (LinkedIn Ads, Google Ads)
- Basic design literacy (Canva, Figma, or similar)
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The Company
What We Do
RDI Technologies, Inc. pioneers video-based sensing technologies, utilizing its Motion Amplification® platform to transform video pixels into displacement sensors. The company provides software solutions that measure and visualize deflection, displacement, movement, and vibration not visible to the human eye. It serves critical markets including Structural Health Monitoring, Machine Condition Monitoring, and infant and adult vital signs monitoring to improve equipment uptime and safety.
