Demand Generation Manager

Description

About Altvia

Altvia is the operating platform for private capital firms, purpose-built for fundraising, investor relations, and deal sourcing. We help GPs manage the full complexity of modern private markets—multiple strategies, multiple LP types, multiple fund structures—with the data foundation and workflow intelligence to scale as the business grows.

Hundreds of world-class firms and more than 100,000 LP investors worldwide trust Altvia to run their businesses. We’ve been building for this industry since 2006, and we’re building faster now than at any point in our history.

Why Altvia, Why Now

Private capital is more operationally complex than it has ever been. Firms are managing more strategies, more LP types, and more regulatory obligations simultaneously. LPs have become more sophisticated and more demanding. Competition for capital is intensifying. And AI has raised the bar for what good operations look like, creating a widening gap between firms with modern infrastructure and those still running on systems designed for a simpler version of this business.

Altvia sits at the center of that shift. We’re building the intelligence layer that makes GP teams faster, sharper, and more effective. The market opportunity is large, the window to define the category is open, and we are looking for the people who will help us get there.

That's where you come in.

The Role

We are hiring a Demand Generation Manager to own and evolve our demand engine. The foundation is in place. Now we need someone who can scale it. You will own pipeline creation end to end, from awareness through conversion, and partner closely with sales, product, and leadership to drive measurable revenue impact.

This is a hands-on role. You’ll set strategy and execute it. You’ll test, learn, and iterate quickly. And you’ll have real ownership over how Altvia goes to market.

What success looks like in your first 12 months:

• Clear visibility into what is driving pipeline, and what is not
• New acquisition channels tested, validated, and scaled (or shut down)
• A focused ABM motion running against priority accounts
• A reporting model that gives leadership confidence in marketing’s contribution to revenue

What You'll Do

• Build and manage integrated and ABM campaigns to drive awareness and pipeline for private equity, venture capital, fund of funds, and other alternatives firms
• Own our demand generation strategy and execution across all channels
• Manage and evolve our core marketing infrastructure, including lead scoring, nurture programs, and CRM hygiene (in partnership with RevOps)
• Develop and optimize paid campaigns across LinkedIn, Google, and emerging channels
• Drive organic growth through SEO, LLM visibility (GEO), and content-driven acquisition
• Leverage AI across campaign execution, targeting, content, and reporting
• Build and refine attribution and measurement frameworks to track and communicate full-funnel performance: pipeline, CAC, conversion rates, and ROI
• Partner closely with our BDR and sales teams to translate intent signals, engagement, and ICP fit into coordinated outreach and account plans
• Own marketing’s contribution to pipeline, including improving MQL to SQL conversion and overall pipeline quality
• Continuously test and optimize across channels, messaging, and audience segments

Requirements

 What You'll Need

• 5–7 years in demand generation, growth, or performance marketing within B2B SaaS, with a proven track record of driving pipeline and improving funnel conversion
• Experience owning multi-channel acquisition programs, including paid (LinkedIn, Google, programmatic), ABM (e.g., 6sense), email nurture, and lifecycle campaigns
• Strong marketing operations and systems expertise, including HubSpot (workflows, properties, campaign tracking), Salesforce (data quality, RevOps alignment), and integrations across tools (e.g., Slack)
• Hands-on experience building and maintaining end-to-end tracking and attribution (GA4, Tag Manager, UTMs, conversion tracking)
• Working knowledge of SEO strategy and execution, including keyword development, on-page optimization, and performance tracking
• Ability to write and optimize performance-driven messaging across channels, with comfort using AI tools to accelerate execution and reporting
• Comfortable operating across the stack, including light technical implementation (WordPress updates, form integrations, tracking scripts, embeds)

Nice To Have

• Industry experience: familiarity with private capital or complex B2B markets, or a demonstrated curiosity to go deep in the category

Who You Are

• A builder and scaler – You know how to take something that works and make it work better
• Data-driven – You rely on performance, but can act when data is incomplete
• A strong communicator – You translate marketing performance into business impact
• Audience-obsessed – You want to deeply understand how sophisticated buyers think
• Action-oriented – You move quickly, collaborate well, and don’t wait for direction

Why Join Altvia?

• A defining moment – Private capital is evolving, and the category is still open
• Real ownership – Direct impact on pipeline and budget responsibility
• A high-caliber team – Sharp, low ego, and focused on doing great work
• Meaningful work – Supporting firms that manage billions in capital
• Work that matters. Benefits that do too:
  • Full medical, dental, and vision coverage
  • Flexible PTO and paid holidays
  • Volunteer time and donation matching
  • 401(k) match
  • Career development and a connected culture
  • Learn more at altvia.com/careers