Senior Demand Generation Strategy Manager

Array is a financial innovation platform that helps digital brands, financial institutions, and fintechs get compelling consumer products to market faster. We deliver a suite of credit and identity monitoring tools, privacy protection, and a financial ads marketplace via embeddable widgets or a clean, modern API.  Our private label offerings help drive revenue and increase engagement for our customers while empowering millions of consumers to achieve their financial goals.

As a remote-first company, we’re focused on providing opportunities for high performing individuals to have deep impact in the fast growing fintech space. A clear mission, a commitment to continuous improvement and a willingness to experiment empower us individually and together deliver the best products for our clients and users.

Array is looking for a highly driven Senior Demand Generation Strategy Manager to join our growing Marketing team. We need a senior individual contributor who combines strategic thinking with exceptional execution—someone who can develop messaging, shape campaigns, and build programs that drive measurable pipeline growth.

This role goes beyond campaign execution. We're looking for a marketer who deeply understands buyer behavior, can identify what resonates with different audiences, and can translate business objectives into compelling go-to-market programs across multiple products and sales motions. You'll own the strategy, execution, and optimization of integrated demand generation initiatives, partnering closely with Revenue Operations, Sales, Product Marketing, and Business Development to drive pipeline and revenue growth.

You will:

• Own the demand generation strategy and execution for multiple products and sales verticals, driving measurable pipeline growth.
• Develop audience-centric messaging and campaign narratives grounded in customer insights, buyer behavior, and market dynamics.
• Create and execute integrated GTM campaigns across digital, ABM, search, email, partnerships, events, webinars, and content marketing channels.
• Partner with Product Marketing and Sales to refine positioning, value propositions, and campaign messaging for target audiences.
• Translate business objectives into full-funnel programs, including audience targeting, content strategy, campaign execution, and performance optimization.
• Drive continuous testing and optimization across campaign elements including messaging, search strategy, landing pages, offers, and conversion paths.
• Define performance KPIs and analyze funnel performance from traffic through pipeline and revenue, identifying actionable insights and opportunities.
• Partner cross-functionally to improve website conversion rates, lead quality, and overall funnel efficiency.
• Build and maintain strong alignment between marketing programs, reseller/channel initiatives, and sales priorities.
• Maintain a habit of using AI tools to think, build, analyze, and execute faster—it’s your default, not an afterthought.

You have:

• 10+ years of experience in B2B demand generation, growth marketing, content strategy, product marketing, or integrated campaign roles.
• Demonstrated success developing and executing demand generation strategies across multiple products, business units, or sales verticals.
• Strong experience owning campaign messaging, audience segmentation, positioning, and content strategy—not just campaign execution.
• Proven ability to translate customer insights and buyer motivations into high-performing marketing programs.
• Deep understanding of modern B2B demand generation channels, including ABM, search, email, content marketing, events, partnerships, and digital campaigns.
• Strong analytical capabilities with experience measuring and optimizing performance across the funnel.
• Experience developing hypotheses, designing tests, and using data to inform marketing strategy and investment decisions.
• Deep familiarity with marketing automation and CRM platforms such as HubSpot, Marketo, Salesforce, and related technologies.
• Exceptional written and verbal communication skills with the ability to adapt messaging for different audiences and stakeholders.
• Ability to operate independently with limited direction while managing multiple priorities and shifting contexts.
• Demonstrated curiosity about markets, customers, and buying behavior.
• A bias toward action, ownership, and continuous improvement.
• A belief that AI is reshaping work, you instinctively use it to accelerate everything you do.

Pay transparency: $150,000 + for base salary, depending on experience.

Expected interview process: Recruiter Conversation - Meet members of the Executive and Sales team(s), How We Work interview.

Array Offers All Full Time Employees the following Benefits and Perks: 

• Full medical, dental, and vision, premiums covered at 100% for full-time employees and 70% for dependents
• Unlimited PTO and sick leave + 14 company holidays to encourage a healthy work-life blend
• 100% 401k match up to 4% with immediate vesting 
• Generous and competitive parental leave for all parents
• $1,000 desk setup subsidy to set-up your unique remote office 
• $100/month to subsidize wifi/cell phone expenses
• Summer Fridays (half-day Fridays) typically from late May to the end of August
• AnniversArray Kits for work anniversaries
• Commuter benefits for those who choose to go into our New York City or San Francisco office spaces

Not sure if you meet the Qualifications? We know that folks tend to only apply if they check every box. If you think you have the appropriate qualifications, but don’t meet every single one, we encourage you to still apply. We’d love to hear from you.

We are proud to be an equal opportunity workplace; we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Array will provide reasonable accommodations to qualified applicants—if you need an accommodation to participate in the application or interview process, please email [email protected] to make your request.

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