The Role
The Demand Generation Manager will execute ABM and B2B strategies, run multi-channel campaigns, manage lead operations, and report on performance metrics to drive growth.
Summary Generated by Built In
At Snappr, we make it effortless for businesses to access high-quality visual content at scale. As the world’s leading marketplace for photography, video, and editing, we connect top creators with brands that need to tell their stories through powerful visuals. By combining cutting-edge technology with a discerning eye for creativity, we help businesses grow through content that stands out.
Our culture is built on extreme ownership and peak performance. We are customer-obsessed, data-informed problem solvers who thrive on radical candor, embrace challenges by loving the dirt, and refuse mediocrity. We believe in accountability, humor, and diversity — and we’re united by a mission to help businesses tell better visual stories.
About the team:
Snappr is the world’s largest on-demand marketplace for visual content. Our teams are entrepreneurial, collaborative, and impact-driven — solving complex customer challenges at a global scale. Every project you take on will contribute to how businesses tell their stories visually, helping us set the standard for visual content worldwide.
About the role:
As a Lead Demand Generation, you will run our ABM and B2B demand gen engine under the guidance of the Head of Marketing. You’ll turn strategy into execution, partnering closely with Sales to drive pipeline from priority accounts across SMB, mid-market, and enterprise.
What you'll do:
- Execute ABM & B2B demand gen strategy with the Head of Marketing
- Run multi-channel ABM campaigns (email, paid, outbound support, content)
- Own lead + account ops: sourcing, scoring, routing, nurturing
- Partner with SDRs/AEs on cadences and follow-up plays
- Report on funnel performance and experiment to improve conversion
- You’ll be the operator who makes Snappr’s ABM and B2B engine run.
- Hustle - take ownership of Snappr's growth and do whatever it takes to get the job done
- Salesforce, RollWorks, Rb2b, Apollo, Unify, Zapier
Tools You’ll Use
What you'll need:
- 5+ years in B2B demand gen / ABM (SaaS or tech-enabled services a plus)
- Proven track record of driving pipeline from target accounts
- Hands-on experience with Salesforce and at least some of: RollWorks, Rb2b, Apollo, Unify, Zapier
- Data-driven, comfortable owning dashboards and funnel metrics
- Self-starter, takes the initiative in a fast-paced environment
- Fluency in written and spoken English
- A "let's get it done" mindset
Top Skills
Apollo
Rb2B
Rollworks
Salesforce
Unify
Zapier
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The Company
What We Do
Snappr is the one-stop-shop for visual content creation, including the largest on-demand photography and photo editing marketplace. Snappr Shoots is a self-service application to book photographers. Snappr Workflows is a SaaS product for enterprises to automate their visual content pipelines. Snappr also provides free tools such as the Snappr Photo Analyzer, an AI portrait photo-analysis tool. Snappr was founded in 2017 and is headquartered in San Francisco, California.
