Demand Generation Manager

SeekNow is the trusted Property Intelligence Platform that helps carriers, real estate operators, and investors make faster, smarter property decisions. We’re building a modern marketing engine that drives measurable growth—and we’re looking for a Demand Generation Manager who moves fast, experiments constantly, and builds scalable campaigns that convert interest into revenue.

This role owns the full-funnel engine for driving demand across new and existing accounts. You’ll lead paid and organic acquisition, manage lead flow processes, and design campaigns that bring SeekNow’s products and services to market. You’ll partner with Product Marketing, Customer Marketing, and Field Marketing to turn ideas into results—quickly.

If you love data, creativity, and measurable impact, this role puts you at the center of SeekNow’s growth engine.

Key Responsibilities

Campaign Strategy & Execution

• Build and execute full-funnel demand programs that drive pipeline for both new accounts and expansion within existing customers.
• Develop and manage campaign calendars across channels - email, paid media, social, events, webinars, and SEO.
• Own campaign strategy for launching new products and services in collaboration with Product and Customer Marketing.
• Partner with Field Marketing to align regional, event, and account-based demand strategies.

Digital Acquisition & SEO

• Manage and optimize paid acquisition programs across LinkedIn, Google Ads, and other platforms.
• Oversee SEO strategy and content alignment to increase qualified inbound traffic.
• Build and test landing pages, lead magnets, and forms to improve conversion rates.
• Manage lead flows between marketing automation and CRM systems to ensure timely and accurate routing.

Content Development

• Build marketing assets that fuel campaigns, including one-pagers, eBooks, email sequences, landing pages, and webinar decks.
• Collaborate with Product Marketing and Brand to ensure consistent messaging and visual identity.
• Use AI tools to accelerate asset creation and personalize content at scale.

Webinars & Field Marketing Programs

• Plan and execute webinars, virtual events, and live sessions to engage prospects and educate the market.
• Partner with Field Marketing to align content and audience strategies for industry events and tradeshows.
• Track attendance, engagement, and post-event pipeline influence.

Funnel Optimization & Analytics

• Build and monitor dashboards to track campaign performance, lead quality, conversion rates, and pipeline contribution.
• Analyze results, identify trends, and continually optimize campaigns for efficiency and ROI.
• Partner with Marketing Operations to maintain clean data, accurate attribution, and effective automation workflows.

What Success Looks Like

• Predictable, measurable growth in marketing-qualified leads (MQLs) and pipeline contribution.
• Consistent delivery of high-quality, on-brand campaigns that launch on time and hit targets.
• Efficient lead flow from campaign to CRM with strong conversion performance.
• Clear visibility into campaign ROI and actionable insights for future optimizations.
• Strong collaboration across marketing, sales, and customer teams—aligned to shared revenue goals.

Qualifications

• 3+ years in B2B demand generation, growth marketing, or acquisition marketing.
• Proven success building campaigns that drive pipeline for enterprise and mid-market audiences.
• Experience with SEO, paid search, paid social, and webinar programs.
• Hands-on with CRM and automation tools (Salesforce, HubSpot, Google Ads, LinkedIn Campaign Manager, etc.).
• Strong data orientation—able to translate performance metrics into action.
• Excellent copywriting, project management, and campaign planning skills.
• Comfortable using AI and marketing automation to accelerate execution.
• Thrives in a fast-paced, results-driven environment—delivers in hours, not weeks.

Benefits and Perks:

Seek Now offers a great benefit package, which includes health, dental and vision insurance, 401K with company match, paid time off (PTO), short and long-term disability insurance, AD&D insurance, life insurance, and more!

EEO Statement:

Seek Now is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. Seek Now does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, or any other status protected under federal, state, or local law.

Other Duties Disclaimer:

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Activities, duties, and responsibilities may change or new ones may be assigned at any time with or without notice.