Demand Generation Manager

Who We Are: 
Brightwell is a pioneering payments company dedicated to providing innovative solutions and technology for global money transfers while navigating the intricate landscape of regulatory requirements. Through strategic partnerships and technological advancements, Brightwell facilitates cross-border payments, offering a range of options including bank transfers, mobile wallets, and cash transactions. With a focus on unparalleled fraud detection and transaction monitoring supported by a team of global payment experts, Brightwell empowers businesses and individuals to seamlessly manage and move money worldwide.
 

Who We're Looking For:
As part of our expansion, we are seeking a Marketing Strategist with expertise in demand generation/growth marketing tactics who can drive impactful marketing initiatives and increase awareness and sales of our two new products (ReadyRemit and Latitude). Tasked with spearheading impactful marketing campaigns, this individual’s expertise is instrumental in driving heightened visibility and engagement for our brand. By meticulously analyzing market trends and customer behaviors, this team member will ensure that our marketing initiatives are not only innovative but also strategically aligned with our overarching business objectives. 
 

This is a hybrid position, based in Atlanta, GA. Candidates will be expected in the office on Tuesdays and Thursdays each week. At this time, only local candidates are being considered. 
 

As a part of our selection process, we require all Brightwell candidates to complete a 10-minute survey which you can find here: Culture Index Survey
 

Responsibilities:

• Develop and execute marketing lead generation programs to drive qualified leads, including inbound and outbound strategies, content marketing, and digital advertising.
• Manage email, newsletter, and communication operations to drive engagement and lead generation, including campaign setup, segmentation, and performance analysis.
• Utilize Pardot, Salesforce, and Google Analytics for reporting and dashboard creation, providing actionable insights to optimize marketing performance.
• Collaborate with Sales to optimize MQL to SQL conversion rates and develop effective strategies, including lead scoring, nurturing, and qualification processes.
• Analyze content performance and data to drive campaign optimization and strategy, including A/B testing, audience segmentation, and personalization.
• Build and maintain databases and lists for targeted campaigns, ensuring data accuracy.
• Create, analyze, and optimize ads to maximize ROI and reach target audiences effectively, including campaign setup, targeting, and performance tracking.
• Provide recommendations and input on goals, objectives, strategy, and B2B marketing best practices, prioritizing initiatives based on the highest potential impact.
• Manage marketing projects in coordination with other teams/departments.
• Collaborate with the sales department to develop strategies aimed at increasing closing rates and optimizing the sales funnel process.
• Take on other tasks and projects, as assigned. 

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• 5+ years of experience in marketing, with a proven track record of managing successful campaigns and initiatives.
• Proven track record of developing and executing successful go-to-market strategies in B2B SaaS or fintech.
• Experience in creating compelling marketing content across various formats.
• Deep understanding of all aspects of B2B marketing including business strategy, creative development, creation of buyer journeys, database segmentation, data analytics, and more.
• Proficiency in utilizing marketing analytics tools to track and measure performance.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
• Strategic thinker with a results-oriented mindset and a focus on driving impact.
• Self-motivated, proactive, and able to thrive in a fast-paced environment.

What We Offer:

• Freedom: We empower you to take ownership of your work and excel in your role.
• Professional Development: We support your growth and provide opportunities for advancement.
• Entrepreneurship: We value innovation and welcome individuals with a passion for driving change.
• Benefits: Medical, dental, vision, disability insurance, 401k, flexible spending accounts, parental leave, paid vacation, and more.
• Culture: Join a vibrant and inclusive team with opportunities for social and professional engagement.

Brightwell is an equal-opportunity employer committed to fostering a diverse and inclusive workplace. We encourage individuals from all backgrounds to apply.