Marketing Operations & Demand Generation Manager

At Zipline, we’re helping put technology into the hands of those who need it most - - retail workers. If you have worked in a store, you know the drill. You’re helping customers, ringing up orders, and trying to do the 30 tasks that HQ wants you to do. That’s where we come in! We turn the grind of retail communications into an engaging, effective, "aha" solution. The Zipline platform ensures that the right people get the right information in the right way...and we need your help to do it!

Zipline is looking for a data-driven marketer, a Marketing Operations & Demand Generation Manager, with the ability to own the implementation and measurement of our marketing funnel and partner with the rest of the marketing and sales teams to scale the demand. Ideally, you will come with a deep understanding of end-to-end demand generation strategies with a proven track record in building, executing, and delivering the infrastructure to achieve high-impact ROI-driven campaigns.

As the day-to-day owner of our marketing tech stack and all marketing reporting, you will drive projects of all size and scope and play a crucial role in the execution and implementation of all manner of marketing campaigns and new initiatives. You will work with sales, product, outside vendors and the rest of the marketing team, to evaluate and optimize existing processes and systems and then drive the strategic innovation to take us to the next level.

Sound like a fit? Read on...

 In This Role, You Will:

• Take ownership of marketing analytics and the martech stack by creating reports and dashboards that offer insights into campaign performance, leveraging technology to enhance efficiency and drive scalable results
• Create, maintain, and continuously enhance processes to ensure data quality and the effective execution of marketing campaigns
• Extract insights from marketing data to formulate and present recommendations for campaigns and customer targeting strategies
• Develop, maintain, and enhance processes, procedures, and policies to support the successful execution of marketing campaigns
• Develop a deep understanding of our customers, product, competitors, and the buyer’s journey
• Partner with the sales and business development teams to ensure alignment of processes and messaging for timely follow-ups, converting leads into a significant number of highly qualified opportunities
• Grow our lead database through multiple lead-generation initiatives including SEO, CPL, content syndication, social media, email campaigns, content marketing, and other digital initiatives
• Work closely with our Content team to create the editorial calendar, including blogs, emails, webinars, ads, and other assets, aimed at attracting prospects to our online platforms and live events
• Drive the new business pipeline through comprehensive omnichannel demand generation strategies

Ideally, You Have:

• 3-5 years of experience in a lead generation, demand generation or marketing operations role within a B2B enterprise SaaS company
• Proficiency in a comprehensive stack of marketing tools, including Hubspot, Google Ads, Google Analytics, WordPress, Salesforce, ABM targeting tools, and business intelligence and data visualization platforms
• Previous experience in managing and administering marketing automation systems
• Demonstrated success in executing integrated online marketing campaigns using tactics such as SEO, SEM, email marketing, webinars, digital advertising, content marketing, and social media strategies
• A strong desire to contribute to the scaling of a growth-stage software company into a leading industry powerhouse
• A self-starter mentality with strong problem-solving skills, thrive in a fast-paced environment and can transform ambitious ideas into real, scalable MVPs
• A passion for data and analytics and a knack for finding meaning and telling compelling stories from the data
• Strong time management skills with the ability to prioritize tasks and adapt workload to meet deadlines
• A process-driven, detail-oriented communication style, skilled in managing complex tasks independently and within a team and are adaptable to new technologies and best practices
• Experience with Salesforce.com/CRM Integration tools such as Data Integration/ETL tools, SQL, and R is a plus

Competencies We’re Seeking: 

• Analytical Thinking - You excel at breaking down complex problems, using data to draw actionable insights and make informed decisions that drive strategic outcomes.
• Results Focus - You’re driven by a commitment to achieving specific goals, prioritizing tasks effectively and consistently striving for excellence in all your projects.
• Process Improvement - You actively seek out inefficiencies, analyzing workflows and implementing best practices to enhance productivity and streamline operations.
• Collaboration - You thrive in team environments, fostering open communication and leveraging diverse perspectives to achieve common objectives and drive innovation.
• Customer/Client Focus - You prioritize understanding client needs, building strong relationships and delivering tailored solutions that enhance satisfaction and loyalty.

What We Offer:

• Stock Options
• Paid Flexible Time Off (including time off to care for family members, as well as Sick Time)
• Paid Parental Leave Benefit
• Group Health Insurance (Medical, Vision, and Dental) with a variety of PPO & HMO plans and a flexible spending account
• 401(k) Retirement Plan
• 100% Paid Life and Long-Term Disability Insurance

The “Extras”:

• Remote Work: Join a flexible, effective remote team and work where you’re comfortable- literally anywhere! We’ve had Zipliners join us from vans, RVs, sailboats, and AirBnBs around the globe.
• Computer accessories and office setup: There’s a science to being effective at home and we help you get there with the right equipment and accessories that you need.
• Company off-sites: Most years we come together (IRL!). Past retreats were held in Santa Cruz, New York, Mexico City, Puerto Vallarta, and Costa Rica.
• Education stipends: We believe in perpetual learning! If there’s a class that you want to take or a book that will help you expand your horizons, we’ll support it, as long as it fits within our team budgets.
• Coffee Stipend: To encourage breaks and a change of scenery, we provide a small stipend each month to get you out of the house and relax at your favorite coffee spot.

A note on our Flexible Time Off Policy - We don’t have a set number of “Days Off” at Zipline, and instead Zipliners request time off when and as they need it, under a Flexible Time Off Policy. Each request is then reviewed by your manager and a decision is made with all of the appropriate business considerations accounted for. Typically, we see Zipliners using 15-25 days per year, and it’s important to note that time off is not unlimited.

We value diversity of all kinds and are committed to building a diverse and inclusive workplace where we learn from each other. We are an equal-opportunity employer and welcome people of all different backgrounds, experiences, abilities, and perspectives.

Got More Time? Here’s more about Zipline!

How do we work? Remotely. We have been 100% remote since the company was founded. We come together as a company every week for our Wednesday Socials, where the topic can be a classic “Standup” format, a micro-learning around burnout and mental health, followed by discussion, silly trivia…and anything in between! Some Fridays, we come together to learn from each other. One week it might be about opossum rescue. Another week it might be an update on our product roadmap or the results of our customer satisfaction survey. We are all expert Zoom navigators, and love the freedom of working from anywhere, using technology to connect.

With Zipline, retail employees feel more connected, understand the role they play in the brand’s mission, and feel good about the work they’re doing. This is important to us because retail is one of America's most populous workforces but also one of the most underserved. Through Zipline, we can touch on one in four American workers whose jobs and needs are often underrepresented.

We have made incredible progress but changing the industry is hard. We are well funded by leading venture capital firms like Emergence Capital and ready to scale. We need your help to improve how this 4.4 trillion dollar industry communicates with its store employees. Cumbersome, slow, and inefficient systems should not be the status quo. 

Help us retool retail, and Keep Today on Track.