Demand Generation Manager
Fingerprint empowers developers to stop online fraud at the source.
We work on turning radical new ideas in the fraud detection space into reality. Our products are developer-focused and our clients range from solo developers to publicly traded companies. We are a globally dispersed, 100% remote company with a strong open-source focus. Our flagship open-source project is FingerprintJS (20K stars on GitHub).
We have raised $77M and are backed by Craft Ventures (previously invested in Tesla, Facebook, Airbnb ), Nexus Venture Partners (previously invested in Postman, Apollo.io, MinIO, Druva) and Uncorrelated Ventures (previously invested in Redis, Rollbar & Gradle).
Fingerprint is seeking a Demand Generation Manager to develop and implement strategies to leads and sales pipeline for the company. You will collaborate closely with Sales & Marketing teams to conceptualize, deploy, and refine demand gen initiatives across various channels, including website, email, webinar, and advertising.
Your Impact:
- Develop and implement strategies to attract high-quality inbound leads, driving the growth of Fingerprint.
- Execute a variety of demand generation and Account-Based Marketing (ABM) campaigns, including paid advertising, email marketing, direct mail, sponsorships, and exploring new avenues for engagement.
- Monitor, report, and optimize campaign and lead performance to ensure maximum efficiency and effectiveness.
- Support optimizing website inbound flows and conversion rates, striving for continual improvement.
- Collaborate with the marketing and sales operations teams to ensure lead funnels are optimized for efficiency.
- Support the Sales Development Representatives (SDR) and sales team with outbound email campaigns and coordinated ABM initiatives, enhancing sales efforts.
What You Bring to the Table:
- 2+ years of marketing experience, ideally within a tech company focusing on developer products or B2B SaaS products.
- Ability to understand the needs and interests of highly technical customers.
- Proven track record of running coordinated marketing campaigns in support of sales objectives, with ABM experience being an advantage.
- Strong analytical skills with the ability to organize and interpret data related to lead funnel performance, ad performance, and AB testing methodologies.
- Basic understanding of Fingerprint's product core concepts including APIs, web architecture, online security, and privacy.
- An entrepreneurial spirit with a drive to design and execute projects from start to finish.
- Strong copywriting skills, with experience creating copy for advertising campaigns, email marketing and website pages.
Offers vary depending on, but not limited to, relevant experience, education, certifications/licenses, skills, training, and market conditions.
Due to regulatory and security reasons, there’s a small number of countries where we cannot have Fingerprint teammates based. Additionally, because Fingerprint is an all-remote company and people can join our workforce from almost any country, we do not sponsor visas. Fingerprint teammates need to be authorized to work from their home location.
We are dedicated to creating an inclusive work environment for everyone. We embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to our workplace. Fingerprint strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront in helping us promote and sustain an inclusive workplace. We highly encourage people from underrepresented groups in tech to apply.
If you are applying as a resident of California, please read our CCPA notice here
If you are applying as a resident of the EU, please read our GDPR notice here