Demand Generation Manager

POSITION SUMMARY

We’re looking for an experienced Demand Generation Manager to help turn great marketing into measurable commercial results.

You’ll take ownership of how Creative ITC generates demand across campaigns, ABM, events, paid media, email and other acquisition channels, with a clear focus on creating qualified opportunities and pipeline.

This role offers genuine ownership. You’ll have the freedom to shape our demand generation approach, decide how we reach priority accounts and work closely with Sales and our SDR function to turn engagement into conversations.

You won’t be expected to do everything yourself. We have specialist agency support across digital and tele-prospecting, so you can focus on strategy, campaigns, performance, and ensuring our investment delivers results.

KEY JOB ELEMENTS - Responsibilities and Accountabilities

What you’ll be doing

• Own and develop Creative ITC’s demand generation plan across our priority industries, markets and target accounts.
• Plan and deliver integrated campaigns that generate engagement, meetings, qualified opportunities and pipeline.
• Develop ABM programmes for strategic accounts, working closely with Sales on account selection, personas and messaging.
• Own our events programme as a demand-generation channel, including exhibitions, conferences, executive dinners, roundtables, and webinars, ensuring key events have clear commercial objectives.
• Develop pre- and post-event activity to maximise meetings, engagement and pipeline.
• Own the strategy and performance of paid media across channels such as LinkedIn and Google, working with our specialist digital agency on execution and optimisation.
• Develop email, nurture and direct-mail programmes to engage priority prospects and accounts.
• Work with Brand & Communications to develop strong campaign propositions, messaging, content and creative.
• Use intent and engagement data provided through Marketing Operations to identify opportunities and improve targeting.
• Work closely with Sales and internal and outsourced SDR resources to ensure campaigns and callout days translate into conversations and opportunities.
• Manage campaign budgets and relevant agency and supplier relationships.
• Continuously review performance and make informed decisions about where to invest, optimise, or pivot. 

What success looks like

Ultimately, success means generating quality demand that translates into meetings, qualified opportunities, and pipeline. You'll use campaign ROI, event performance, target-account engagement, meetings generated and cost per opportunity to understand what's working, continuously improve performance and help us invest in the right areas.

PERSON SPECIFICATION

We’re looking for someone who combines creativity with a strong commercial mindset. You’ll be comfortable developing ideas, but equally comfortable looking at the numbers and being accountable for results.

You’ll ideally bring:

• Proven experience in B2B demand generation, campaign or growth marketing, with the ability to take greater ownership of campaign strategy and commercial outcomes.
• Experience developing and delivering integrated, multi-channel campaigns. 
• A good understanding of ABM and enterprise marketing. 
• Experience using events as part of a broader demand generation strategy. 
• Good knowledge of paid media, particularly LinkedIn and Google, whether managed directly or through agency partners. 
• Experience working closely with Sales and SDR/BDR teams. 
• Confidence working with pipeline, conversion and campaign performance data. 
• Experience managing budgets, agencies and external suppliers. 
• Strong project and stakeholder management skills. 
• Previous experience within a B2B technology business, SaaS provider or preferably an MSP or IT services organisation is a MUST.
• Experience marketing to enterprise organisations and/or across UK and US markets would be beneficial.