About the company
Our client is a financial technology company.
The role
Raydar is recruiting for this role on behalf of our client. Lead a small marketing group responsible for generating sales pipeline through account-based programs, paid channels and events. Share a single pipeline goal with the sales organization, manage the budget behind it and decide where limited spend delivers the best return.
What you'll do
- Forecast and deliver one marketing-sourced pipeline goal, using a funnel definition agreed with the sales team.
- Maintain a tiered list of target accounts that fits the ideal customer profile, and coordinate outreach with sales development so prospects experience one coordinated approach.
- Run account-based programs judged on qualified demos booked rather than engagement.
- Distribute paid budget across search, social and newer AI-driven channels based on cost per qualified opportunity, and fix or stop channels that underperform.
- Raise conversion through structured testing instead of wholesale redesigns.
- Choose and manage a yearly slate of events and webinars, negotiating pricing, preparing sales colleagues and keeping follow-up on schedule.
- Lead three direct reports using weekly scorecards, hold external agencies to written performance targets and document channel playbooks.
- Use AI tools for account research, personalization, content creation and campaign analysis.
Requirements
What we're looking for
- 8+ years in B2B demand generation, including at least 4 years targeting the US market.
- Near-native written and spoken English, since the role presents on webinars and writes copy for a US audience.
- Proven record of leading demand generation through a period of rapid company growth and reporting pipeline results to senior leadership.
- Experience directing account-based marketing against a limited named list with meeting or demo goals, and defining an ideal customer profile with precision.
- Hands-on accountability for a B2B paid media budget at modest spend, with the ability to guide specialists.
- Experience managing a program of conferences and trade shows from selection through follow-up, handled remotely.
- Everyday use of AI tools in marketing, with results to point to.
- People leadership experience, including managing performance challenges, and experience holding an agency accountable to measurable targets.
- Experience driving expansion demand among existing customers.
- Familiarity with long, multi-stakeholder sales cycles that include formal approval steps.
- Based in Latin America with working-hour overlap with US Eastern time.
- A work history showing tenures of 18 months or longer.
Bonus points
- Experience building automated or agent-based marketing workflows, plus answer-engine optimization or paid AI-platform advertising with attribution.
- Background in US independent wealth management technology and an existing network among industry events, associations and trade media.
- Experience working within a scorecard-driven cadence such as EOS or OKRs.
- Depth in HubSpot, account-based marketing tools and advisor data providers.
- Experience launching a customer advisory council.
Benefits
Compensation and benefits
- Base salary: USD 24,000 to 36,000 per year
Location and work model
- Remote (US)
- Full-time
Skills Required
- 8+ years of experience in B2B demand generation
- At least 4 years targeting the US market
- Near-native written and spoken English
- Experience leading demand generation during rapid company growth and reporting pipeline results to senior leadership
- Experience directing account-based marketing against a limited named-account list with meeting or demo goals
- Experience defining an ideal customer profile precisely
- Hands-on accountability for a B2B paid media budget
- Experience managing conferences and trade shows from selection through follow-up
- Everyday use of AI tools in marketing with measurable results
- People leadership experience, including managing performance challenges
- Experience holding an agency accountable to measurable performance targets
- Experience driving expansion demand among existing customers
- Familiarity with long, multi-stakeholder sales cycles involving formal approval steps
- Based in Latin America with working-hour overlap with US Eastern time
- Work history showing tenures of 18 months or longer
- Experience building automated or agent-based marketing workflows
- Experience with answer-engine optimization or paid AI-platform advertising with attribution
- Background in US independent wealth management technology and an existing network among industry events, associations, and trade media
- Experience with EOS or OKR scorecard-driven operating cadences
- Deep experience with HubSpot, account-based marketing tools, and advisor data providers
- Experience launching a customer advisory council
What We Do
Raydar is a talent acquisition and business consulting firm that connects world-class and emerging talent with growing organizations. It supports companies through team development, strategic hiring, and customized growth solutions, helping clients recruit roles such as engineers, product managers, executives, legal counsel, and quantitative traders. Raydar focuses on understanding each organization’s needs, culture, and long-term goals to build high-impact teams.
