The Role
Develop and execute multi-channel demand generation campaigns across ABM, events, thought leadership, and digital channels. Collaborate with Sales, Channel, and Product teams to generate qualified pipeline, improve lead conversion, and ensure effective lead handoff. Manage campaign tracking and attribution in Salesforce, test and refine campaign strategies, and support go-to-market planning. The role requires strong commercial judgment, technology-sector marketing experience, and proven sales-qualified lead generation expertise.
Summary Generated by Built In
About us
We’re proud to be Great Place to Work-Certified™️2025 for 2 years running. We've also won the 2026 Gallup Exceptional Workplace Award globally, for the third year running!
We’re growing, not slowing, here at Macquarie Technology Group because we’re passionate about doing things differently. We want to challenge the industry and look for better ways of doing things. As a team, Macquarie Services are hardworking, results and success-focused. We also take the time to celebrate our success and make sure our people are doing work that makes a difference.
We believe that collaboration & team connection is key for success. This role will be based in Sydney with a blended working arrangement in our CBD offices & the remaining working from home. #LI-Hybrid
The Opportunity
We are looking for a high-energy, impact-focused Demand Generation Manager to join our high-performing team during a period of strong growth and opportunity.
You will shape go-to-market activity, collaborating across sales, channel and product to bring campaigns to life and ensure they land with the right audience at the right time. You'll work closely with Sales to deliver revenue-focused campaigns, with the autonomy to introduce new ideas and leverage AI-powered marketing tools. This is a unique opportunity to make a tangible impact while accelerating your career growth.
The ideal candidate will bring hands-on experience across demand and sales qualified lead generation within the technology industry with a clear focus on achieving business outcomes, not just marketing metrics. You are confident making decisions, unafraid to test and pivot, and driven by results.
The ideal candidate will bring hands-on experience across demand and sales qualified lead generation within the technology industry with a clear focus on achieving business outcomes, not just marketing metrics. You are confident making decisions, unafraid to test and pivot, and driven by results.
You will be a key contributor to the success of our go-to-market engine, helping to translate strategy into real, measurable business results. This role is ideal for someone who enjoys driving campaigns from concept to impact, thrives in a fast-paced environment, and brings strong commercial instinct to everything they do.
Why Us?
- We’re proud to be Great Place to Work-Certified™️2025 for 2 years running.
- We have been named a Global Winner of the 2026 Gallup Exceptional Workplace Award for the third year running.
- We have the highest Net Promoter Score on the ASX, the World's best customer experience & crowned in 2020 at the World Communications Awards.
- You’ll make an impact: Enjoy being part of a driven team with a collaborative culture that values decision-makers and action.
- We Invest in you: Accelerate your career through our learning and development opportunities - think Gallup strengths-based training, defined career pathways and fantastic internal mobility opportunities across the group.
What You'll Be Doing
- Develop and execute demand generation strategies that support business growth, increase market visibility, and generate a consistent pipeline of qualified leads.
- This role is a high visibility role reporting directly to a Managing Director and partnering closely with the CMO.
- Lead the end-to-end delivery of multi-channel campaigns including ABM, events, thought leadership and digital focused on acquisition, engagement, and lead conversion.
- Work closely with stakeholders from Sales, Channel, Product to build campaigns that are aligned to shared business objectives and priorities.
- Actively participate in campaign kick-off meetings and go-to-market planning, bringing insights around timing, tactics, and audience segmentation.
- Ensure seamless lead handoff and alignment with Sales teams, with clarity around lead qualification criteria and campaign intent.
- Support the use of campaign tools and platforms (Salesforce) to ensure activity is tracked, attributed, and actionable by Sales.
- Identify and act on opportunities to improve campaign efficiency and effectiveness. whether through creative testing, targeting refinements, or new channel opportunities.
About You
- Multiple years experience in similar marketing or demand generation roles within a MSP, Technology, Cloud or Telecom organisation or within B2B marketing agencies supporting MSPs customers.
- Experience building and driving campaigns end-to-end from concept to execution.
- Strong commercial acumen and proven experience working closely with the sales team.
- Experience generating sales qualified leads not just marketing leads.
- Experience in customer engagement, retention and/or lifecycle management roles.
- Experience working with marketing automation platforms such as Pardot or Salesforce.
- Product marketing experience.
- Self-driven and a team player.
- Self-starter with the ability to deal with multiple stakeholders and manage complex scenarios.
- Experience with NPS program is desirable.
If this sounds like your next opportunity to make an impact- Apply Now
If this excites you, apply now, we'd love to hear from you!
Skills Required
- Multiple years of experience in marketing or demand generation roles within an MSP, technology, cloud, or telecommunications organization, or a B2B marketing agency supporting MSP customers
- Experience building and driving campaigns end-to-end from concept through execution
- Strong commercial acumen and proven experience working closely with sales teams
- Experience generating sales-qualified leads
- Experience in customer engagement, retention, or lifecycle management
- Experience with marketing automation platforms such as Pardot or Salesforce
- Product marketing experience
- Ability to work independently and collaboratively
- Ability to manage multiple stakeholders and complex scenarios
- NPS program experience
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The Company
What We Do
Macquarie Technology Group (ASX:MAQ) is Australia’s data centre, cloud, cyber security and telecom company for mid-large business and government customers. It’s our obsession with customer service that makes us so different. Today we have the best NPS (Net Promoter Score) in Australia
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