This role is not a content creation role, blog and editorial live with our content team, so you'll focus on distribution, repurposing, and program performance. We're looking for someone who has actually built in a marketing automation platform: built workflows, set up campaigns and emails, run a newsletter, not just logged into one. Experience with events across different regional markets is a plus, and industry background matters less than platform depth.
Role Highlights:
- Campaigns: Build and run demand campaigns end to end, sequencing what the team produces across email, social, events, comms, paid, and outbound rather than letting it ship one-off
- Programs: Own our newsletters end to end: strategy, curation, production, reporting. Own the Signal webinar series and our event and conference presence, from promotion through logistics through follow-up
- PR, comms, and 3rd-party presence: Run the programs that put us in front of new audiences (press and referral partners, and the conferences where our people speak), and convert that exposure into owned-audience growth and warm conversations handed to growth.
- Execution in HubSpot: Own our HubSpot instance end to end, build and launch campaigns, emails, workflows, and lifecycle steps, and maintain the architecture as our MOPs owner
- Distribution loop: Take what our content team writes & publishes, test formats and channels, read performance, and scale what works
- Measurement: Own program KPIs and marketing reporting. Keep a defensible view of what's working that informs what we build next
- Applied AI: use AI to accelerate program production, enablement, and case study work without flattening our voice
Essential Skills
- You've run B2B demand generation end to end: campaigns, newsletters, webinars, events, and owned the number attached to them
- You've been hands-on in a marketing automation platform. You've built and launched in HubSpot or comparable, not just briefed someone else to
- You have strong program management instincts: you can hold a campaign map and a run-of-show for a webinar in your head at the same time
- You have strong writing skills (though you'll have content support) and can execute a case study or review blog posts as needed
- You believe in building repeatable systems over one-off execution
- You have hands-on channel experience in more than one discipline (e.g., SEO + Paid, or Paid + Analytics)
- You have a background in Client Engagement, Account Management, or a client-facing strategy role and have been responsible for organic account growth
- You have experience in a digital agency environment where you've pitched or contributed to pitches for new clients
- You have familiarity with tools like Pipedrive, HubSpot, or LinkedIn Sales Navigator
Bonus
30/60/90
- Learn the systems, the data, and the current program calendar
Begin take over newsletter production
Help Establish the performance-tracking rhythm and 3/6-month targets
Take on the webinar program end to end, including promotion and logistics
Run one campaign end to end across at least three channels
Take on day-to-day HubSpot campaign execution from RevOps
Support building measurement system for program performance in place
Put trackable reporting for campaigns, events, and enablement in place
Propose and implement one net-new performance improvement
30 Days
60 Days
90 days
Skills Required
- B2B demand generation experience running campaigns, newsletters, webinars, and events with ownership of related KPIs
- Hands-on experience building and launching in a marketing automation platform (HubSpot or comparable)
- Own HubSpot instance end-to-end: build campaigns, emails, workflows, and lifecycle architecture as MOPs owner
- Newsletter strategy, curation, production, and reporting experience
- Program management instincts (manage campaign maps and webinar run-of-show concurrently)
- Strong writing skills to execute case studies and review content
- Measurement and reporting ownership: define and maintain KPIs and marketing reporting
- Experience with events across different regional markets
- Applied AI experience to accelerate program production and enablement
- Hands-on channel experience in more than one discipline (e.g., SEO, Paid, Analytics)
- Background in Client Engagement, Account Management, or client-facing strategy
- Experience in a digital agency environment contributing to pitches
- Familiarity with Pipedrive and LinkedIn Sales Navigator
What We Do
Located in Philly, San Diego, and Remote -- our team of 200+ strategic consultants double as subject matter experts in SEO, Paid Media, Analytics, Creative, CRO, Audience Research, and Market Intelligence. As a passionate agency with a ton of heart, we're committed to connecting people and businesses with innovative solutions.
Why Work With Us
We believe in uplifting the people we serve -- our clients, community, and one another -- with relentless dedication. Known for checking our egos at the door and always defaulting to honesty with ourselves and our clients -- we are driven by a fierce curiousity and drive for collaboration. Like what you hear? Let's accomplish great things together!
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