The Sales Factory (TSF) is one of North America's leading outsourced sales organizations, helping B2B technology companies accelerate revenue growth through world-class sales development. As we continue to grow, we're investing in building a scalable demand generation engine that drives a qualified pipeline, supports our sales team, and strengthens our position in the market.
We're looking for an experienced Demand Generation Manager to own and execute our demand generation strategy, driving measurable business growth through integrated, data-driven marketing campaigns.
About The Role
This is a hands-on role for a marketer who loves building pipeline.
As our Demand Generation Manager, you'll be responsible for developing and executing multi-channel marketing programs that generate qualified leads, improve conversion throughout the funnel, and contribute directly to revenue growth.
You'll work closely with Sales and Leadership to identify growth opportunities, optimize campaigns, and ensure marketing efforts align with business objectives.
If you're someone who enjoys testing, measuring, optimizing, and continuously improving performance, we'd love to meet you.
What You'll Do
Develop and execute TSF's demand generation strategy across paid, owned, earned, and lifecycle marketing channels.
Plan and manage integrated campaigns designed to generate qualified pipeline and accelerate revenue growth.
Manage paid acquisition programs across LinkedIn Ads, Google Ads, and other digital advertising platforms.
Create and optimize email marketing campaigns, lead nurturing programs, and marketing automation workflows.
Partner closely with Sales Leadership to align marketing initiatives with revenue objectives and pipeline targets.
Optimize landing pages, conversion paths, and lead capture strategies to improve campaign performance.
Analyze campaign effectiveness using marketing and sales data, making recommendations based on key performance metrics.
Build dashboards and regularly report on marketing performance, including pipeline contribution, conversion rates, CPL, CAC, ROI, and campaign effectiveness.
Collaborate with internal stakeholders and external partners to execute high-impact marketing initiatives.
Stay current on emerging marketing trends, AI tools, and best practices to continuously improve performance.
What We're Looking For
5+ years of experience in B2B demand generation, growth marketing, or digital marketing.
Proven experience building and executing successful demand generation campaigns that drive measurable pipeline growth.
Experience marketing SaaS, technology, or other B2B solutions.
Hands-on experience managing paid media campaigns, including LinkedIn Ads and Google Ads.
Strong experience with HubSpot or a comparable marketing automation platform.
Experience measuring campaign performance using marketing analytics and CRM reporting.
Strong understanding of lead generation, lead nurturing, conversion optimization, and full-funnel marketing.
Highly analytical with the ability to translate data into actionable insights.
Excellent project management and communication skills.
Comfortable working independently in a fast-paced, high-growth environment.
Nice to Have
Experience with ABM (Account-Based Marketing) strategies.
Familiarity with Salesforce or other CRM platforms.
Experience using AI-powered marketing tools.
SEO and content marketing experience.
Experience supporting SDR or BDR organizations.
What Success Looks Like
Launch and optimize scalable demand generation campaigns.
Increase the volume and quality of inbound pipeline.
Improve marketing-to-sales conversion rates.
Build reporting that provides clear visibility into campaign performance and marketing ROI.
Become a trusted partner to Sales Leadership by delivering measurable pipeline growth.
In your first 6 months, you'll:
Why Join TSF?
Join one of North America's fastest-growing outsourced sales organizations.
Own a high-impact function with direct visibility into company growth.
Work remotely with a collaborative, high-performing team.
Opportunity to shape and scale TSF's marketing strategy.
Competitive compensation, benefits, and opportunities for career growth.
Skills Required
- 5+ years of experience in B2B demand generation, growth marketing, or digital marketing
- Proven experience building and executing demand generation campaigns that drive measurable pipeline growth
- Experience marketing SaaS, technology, or other B2B solutions
- Hands-on experience managing paid media campaigns, including LinkedIn Ads and Google Ads
- Strong experience with HubSpot or a comparable marketing automation platform
- Experience measuring campaign performance using marketing analytics and CRM reporting
- Strong understanding of lead generation, lead nurturing, conversion optimization, and full-funnel marketing
- Highly analytical with the ability to translate data into actionable insights
- Excellent project management and communication skills
- Comfortable working independently in a fast-paced, high-growth environment
- Experience with ABM (Account-Based Marketing) strategies
- Familiarity with Salesforce or other CRM platforms
- Experience using AI-powered marketing tools
- SEO and content marketing experience
- Experience supporting SDR or BDR organizations
What We Do
As the 9th fastest-growing company in 2023, The Sales Factory is a leader in B2B revenue growth. Our philosophy blends data-driven insights, industry experience, with a deep understanding of human relationships in business. We specialize in: GTM Strategy Design: Crafting unique go-to-market strategies. Market Research: Providing deep market insights. Call Only SDRs / B2B Telemarketing: Generating leads with effective high caliber callers and value driven communication. SDR/BDR Services: Generating and nurturing leads for conversions. GTM Team Build: Building teams for startups and aiding GEO expansion in North America. Value and Expertise Fast Deployment: Rapid execution for timely market entry. North American Market Expertise: Unique insights into the Canadian and US markets. Industry Versatility: Experience across Software, SaaS, Robotics and Automation, Manufacturing, Cannabis, CPG, Real Estate, Business Services, and more. Canada-Based Operations: Offering strategic advantages for North American market penetration. Our Unique Approach Our methodology combines data-led precision with a human-centric approach, ensuring strategies that resonate on a personal level and foster long-term relationships. Deep Integration as a Virtual Extension We aim to integrate seamlessly with your team, aligning closely with your strategies, goals, and technology. Partner with us for: Adaptability to diverse business environments. Comprehensive industry knowledge. A commitment to delivering results that exceed expectations. At The Sales Factory, we're your partner for growth in the B2B landscape. Connect with us to transform your business goals into real-world successes.
