SQLI is a European group that supports the largest international brands in their digital transformation.
SQLI implements and deploys digital solutions (experience platforms, e-commerce sites, digital factories, digital workplaces, etc.) to improve a company's reputation, offerings, and sales, as well as its internal performance.
Description du posteReporting to the CMO you will be responsible for developing and executing marketing campaigns to drive pipeline, contribute to our revenue growth, reinforce the brand and customer intimacy.
Key Responsibilities:
Develop and implement marketing and communication campaigns aligned with company objectives
Plan and drive demand generation activity, overseeing it from execution to analysis.
Identify new inbound and outbound marketing activities that deliver a flow of qualified leads while monitoring ROI and optimising CAC. Track and manager leads
Collaborate with sales, pre-sales teams to align marketing efforts with business goals
Utilize data-driven analysis to understand target audience segmentation, align campaign and messaging, and develop effective and compelling content tailored to our personas and ICP
Partner with internal stakeholders to develop marketing assets that align with the needs of sales teams
Build, execute and monitor marketing plans with key technology partners
Develop creative briefs and work closely agencies to design specific campaigns
Oversee digital marketing campaigns
Cross-team collaboration with country marketing teams to execute global campaigns within the EMEA region
Analyze market trends and competitor positioning to refine strategies
Monitor and measure marketing campaign effectiveness
Qualifications
At least 5 years of experience in marketing, demand generation fields in IT consulting services, B2B, SaaS environments
Master’s degree preferred, fluent in English
Strong analytical skills, with experience analyzing data and making data-driven decisions
Strong and proven writing and messaging skills
Proficiency in marketing automation and CRM software
Strong organizational skills with attention to detail and problem solving
Positive attitude, collaborative, energetic, and optimistic
Ability to work independently and collaboratively
FLEX@SQLI: Politique de télétravail de 1 à 2 jours/ semaine
Bon à savoir : Tous nos postes sont ouverts aux personnes en situation de handicap.
Des questions sur vos données personnelles ? Retrouvez notre politique de confidentialité concernant les candidats : https://www.sqli.com/sites/default/files/2024-01/SQLI-PRIV-Politique-Confidentialite-Candidats-C0-29012024.pdf
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What We Do
Founded in 1990, SQLI Digital Experience is a European full-service digital company that defines, builds and grows the digital business value of international A-brands. Technical and creative thinkers, their teams are committed to delivering meaningful and engaging experiences by leveraging technologies, methodologies, skills and creativity to get closer to the customer or user and capture their attention. They design, develop and deploy solid and high-performing architectures that improve business agility, increase efficiencies and facilitate business growth. Their 2,100 employees are located in 13 countries: France, Switzerland, Luxembourg, Belgium, The United Kingdom, Germany, Sweden, The Netherlands, Denmark, Spain, Morocco, Mauritius and Dubai. In 2021, the SQLI Group achieved revenue of €226m. SQLI has been listed on Euronext Paris (SQI) since 21 July 2000. For more information, visit our website: https://www.sqli.com
