Full-time/remote
Must reside in the Central or Eastern time zone
Instructional Empowerment (IE) is a mission-driven organization dedicated to ending generational poverty and eliminating achievement gaps through rigorous Tier 1 instruction that ensures deeper learning for ALL students.
About the Role
We’re looking for a results-driven Demand Generation / Growth Marketing Manager to turn product lines into effective messaging and go-to-market strategies into qualified leads and revenue opportunities. You’ll manage multi-channel campaigns, optimize the marketing funnel, and measure performance to drive growth.
Key Responsibilities
- Plan and execute campaigns across email, paid ads (LinkedIn, Google), webinars, and events
- Build and optimize lead-generation funnels and product nurture campaigns to convert prospects into sales opportunities
- Track, analyze, and report on marketing performance (leads, MQLs, pipeline)
- Collaborate with Subject Mater Experts (SMEs), sales and leadership to align marketing initiatives with business objectives
Essential Skills & Competencies
- Experience in demand generation, multi-channel campaigns, and funnel optimization
- Strong creative skills with the ability to compose effective ad and email copy
- Strong analytical skills with the ability to measure and improve performance
- Hands-on experience managing paid digital advertising and email integrated and multiphase campaigns
- Excellent teamwork, collaboration, and communication skills
Education & Experience
Required:
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 4–6 years of experience in product marketing, demand generation, growth marketing, or similar roles
- Experience in B2B, EdTech, or professional services
- K-12 education product marketing experience marketing to school district leaders
- Paid media campaign and email marketing experience
- Familiarity with lead scoring, funnel optimization, and lifecycle marketing
At Instructional Empowerment, you’ll be part of a passionate, mission-driven team working to transform K–12 education. We offer a collaborative, inclusive work culture, opportunities for professional growth, and the chance to make a tangible impact on students, schools, and communities.
Salary range- $90,000-$100,000
Competitive compensation and benefits package
- 100% paid medical/dental/vision/LTD/STD/Life (Employee & Dependents)
- 15 Days PTO given upfront in your first year
- 8 Paid Holidays + 2 Floating Holidays
- 401K plan - 4% company match
- Exceptional Onboarding Process
- And many more benefits
- Visit our website at: www.instructionalempowerment.com
- Follow us on Facebook
- See what our employees have to say Glassdoor
- Like us on Instagram
EEO Statement
Instructional Empowerment provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, age, sex, gender identity or expression, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
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What We Do
At Instructional Empowerment, our mission is to end generational poverty and eliminate achievement gaps through redesigned rigorous Tier 1 instruction that ensures deeper learning for ALL students. We believe true empowerment is achieved when systems and structures align to ensure students engage in rigorous, standards-based tasks that build knowledge with peers in collaborative, interdependent teams. We partner with school and district leaders to build schools’ capacity and instructional systems, driving rapid, measurable, and long-term student outcomes. By shifting from teacher-directed instruction to student-led team learning, we empower every student to become an independent, critical thinker who takes ownership of their learning. We are so serious about our mission that we founded our own independent Applied Research Center. Our research center verifies every project using the most exacting federal research standards. We ensure our methods work in every school and every classroom in all the different communities that our partner schools serve. When implemented effectively, student-led team learning has been proven to close or narrow opportunity and achievement gaps. We see this impact across our partner schools, where students develop the high-agency skills essential for success in a rapidly evolving world. If you believe what we believe, we hope you’ll join us to make the teaching and learning process more empowering for every child and educator.
