Demand Generation Lead

Posted 2 Days Ago
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Peachtree, Dunwoody, GA, USA
In-Office
100K-130K Annually
Senior level
Marketing Tech • Software • Automation
Built to grow your business.
The Role
Own demand generation for the launch of an AI-native SaaS marketing automation platform. Drive self-serve trial signups and inside-sales MQLs through content, SEO, paid acquisition, lifecycle nurture, and launch campaigns. Manage demand generation agencies, build website and funnel assets, and optimize reporting across signup volume, costs, conversion, and lead quality. The role requires building full-funnel programs from scratch and meeting pipeline targets ahead of the 2027 revenue launch.
Summary Generated by Built In

Job Summary:

Who We Are
Are you passionate about marketing, technology and helping businesses connect with the right people at the right time? As The Marketing Cloud for Microsoft Dynamics™, ClickDimensions exists to make revenue technology simple, affordable and accessible so every company can drive growth through better customer engagement.
We believe that growth creates opportunity for the individuals, companies and communities we serve, and we're putting that belief into practice. We're now launching sweetspot, our AI-native, CRM-agnostic marketing automation platform, purpose-built for specific industries and taking our expertise beyond the Microsoft ecosystem.
That's where you come in. This is a rare chance to build demand generation from the ground up for a product at the very start of its journey, and as our Demand Generation Lead, you'll be the person who brings sweetspot to the people it was made for.
You'll own the top of the funnel across our two volume channels: self-serve, product-led signups and inside sales into the mid-market. That means shaping the programmes that reach each of our target verticals, testing what resonates, and turning early signals into a pipeline the whole launch can build on. You won't be doing it alone; you'll work hand in hand with our specialist demand generation agency, bringing the strategy, insight and direction that make that partnership fly.
If you love the energy of a launch, enjoy having real ownership, and want your work to be visible in the results, we'd love to hear from you.

Job Description:

Compensation: $100,000–$120,000 base + 25% variable (OTE $125,000–$130,000), based on experience
What you will own

  • Trial signups for the self-serve channel, through inbound content, SEO, paid and lifecycle nurture.
  • Marketing-qualified lead volume for the inside-sales channel, handed to inside AEs ready to work.
  • The launch demand assets: website, content, campaigns and the self-serve funnel.
  • Lifecycle and nurture programs that move trials and leads toward conversion.
  • Coordination with the Demand Gen/ABM firms.
  • Funnel reporting: volume, cost per signup and per MQL, and conversion quality.

What success looks like

  • Launch pipeline in place ahead of the February 2027 revenue start.
  • The 2027 monthly signup and MQL targets hit, at or below target cost.
  • MQL quality that holds its acceptance rate downstream, not just raw volume.

What you bring

  • 5 or more years in B2B demand generation, owning full-funnel programs and a number.
  • Hands-on across content, paid, SEO and lifecycle, and a power user of marketing automation.
  • A data-first operator who lives in the funnel metrics and optimizes on cost and conversion.
  • SaaS experience, and any exposure to associations or nonprofits, is a plus.
  • Comfortable building from scratch in a launch environment rather than inheriting a machine.

ClickDimensions is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind.  ClickDimensions is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at ClickDimensions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. ClickDimensions will not tolerate discrimination or harassment based on any of these characteristics.


Worker Type:

Regular

Number of Openings Available:    

1

Skills Required

  • 5 or more years of experience in B2B demand generation
  • Experience owning full-funnel demand generation programs and revenue targets
  • Hands-on experience with content marketing, paid acquisition, SEO, and lifecycle marketing
  • Strong proficiency with marketing automation platforms
  • Data-driven experience optimizing funnel metrics, cost, and conversion
  • SaaS experience
  • Experience building demand generation programs from scratch in a launch environment
  • Experience with associations or nonprofits
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The Company
HQ: Atlanta, GA
162 Employees
Year Founded: 2010

What We Do

Click is the only complete marketing technology solution that is natively integrated with Microsoft Dynamics CRM. Our top-rated marketing automation platform and communication tools create a unified and seamless user experience, ensuring your Sales, Marketing and IT teams are fully aligned and able to work together easily and productively. Providing email, marketing automation, journey builders, web intelligence, lead scoring, web forms, landing pages, SMS messaging, event management, surveys, social media tools and much more, Click offers a comprehensive solution to meet the needs of businesses and organizations of all sizes. We’re backed by Volaris Group, a “buy-and-hold” private equity company that runs over 200 software companies in 50 countries. Volaris only invests in software companies that have significant long-term growth potential. Drive Your Marketing Success with Click - Automate your Customer Journey - Design Brand Accurate Emails - Write Smart Copy with AI Assist - Add Forms and Build Landing Pages - Send Email and SMS Messages - Improve Sales Engagement and Processes - Report on ROI with Dashboard Analytics Click – Built to Grow your Business.

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