About Us
We’re a venture-funded, Boulder-based startup that’s reinventing the lawn and garden space through a consumer-centric lens of technology and e-commerce.
We believe yards are pure magic. That’s where we learned to ride without training wheels. It’s where we finally turn a full cartwheel. It’s where we howl with friends on warm, boozy summer nights. You get it. To us it’s not just the ground. It’s a canvas for memories. To us the yard is where life happens.
We’re here because the yard care industry sold us a bill of goods. They’ve misled us into buying 90 million pounds of toxic chemicals in a bag. The industry puts profit over people, selling synthetic perfection that harms our water, our kids, and our planet. Sunday exists to flip the script, to make yard care real again. Healthier for people, and better for the planet. We see a smarter, more natural way forward, one that changes behavior, not just grass color.
About the Role
We are seeking a highly capable, mid-level analytics professional to support data-driven decision-making across our marketing, retail, and digital platform teams. This role sits between junior and senior levels: you’re expected to operate independently, manage ambiguity, and deliver insights with minimal oversight—while still collaborating closely with leadership on priorities and direction.
You’ll play a key role in shaping how we understand customer behavior across our ecommerce platform and newly launched app, bringing clarity to increasingly complex user journeys and attribution challenges.
Key Responsibilities- Partner with stakeholders across Marketing, Retail, and Website Platform teams to define, scope, and deliver actionable analytics
- Analyze performance across marketing channels, with a strong focus on multi-touch attribution and ROI measurement
- Develop and maintain dashboards and reporting in visualization tools (Omni, Looker, Tableau)
- Write complex SQL queries to extract, transform, and analyze large datasets (Snowflake, DBT)
- Evaluate and improve ecommerce and app conversion funnels, identifying opportunities for growth and optimization including the support of A/B testing
- Translate ambiguous business questions into structured analytical approaches and clear insights
- Proactively identify trends, issues, and opportunities within customer and behavioral data
- Collaborate cross-functionally to ensure data consistency and alignment across reporting surfaces
- Strong proficiency in SQL and Excel
- Hands-on experience with at least one visualization tool (Omni, Looker, or Tableau)
- Experience with digital analytics platforms (Google Analytics, Adobe Analytics, or Heap)
- Demonstrated ability to independently manage analytics projects from scoping through delivery
- Experience working directly with business stakeholders and translating needs into analytical outputs
- Solid understanding of marketing analytics, including channel performance and attribution concepts
- Familiarity with website analytics and conversion funnel analysis
- Experience in Ecommerce Analytics and/or Subscription Retention Analytics
- Specific experience with Media Mix Modeling a plus
- Proficient in modern data stack tools (e.g., Snowflake, DBT, Heap)
- Python or R for data analysis
- Version control experience (e.g., GitHub)
- Exposure to app analytics and cross-platform user behavior tracking
- Understanding of tag management platforms (e.g., Segment, Google Tag Manager, Adobe Experience Platform Tags)
- A self-starter who can operate effectively with limited direction but knows when to seek alignment
- Strong problem-solving skills with the ability to bring structure to ambiguous questions
- Clear and effective communicator who can present insights to both technical and non-technical audiences
- Deep curiosity about customer behavior and business performance
- Ability to balance speed with accuracy in a fast-moving environment
As our data ecosystem grows—especially with the addition of our new app—you’ll be instrumental in helping the business understand and act on increasingly complex customer journeys. Your work will directly influence strategy across marketing, product, and ecommerce.
We are an equal opportunity employer and value diversity in our workplace.
Skills Required
- Strong proficiency in SQL and Excel
- Hands-on experience with at least one visualization tool (Omni, Looker, or Tableau)
- Experience with digital analytics platforms (Google Analytics, Adobe Analytics, or Heap)
- Demonstrated ability to independently manage analytics projects from scoping through delivery
- Experience working directly with business stakeholders and translating needs into analytical outputs
- Solid understanding of marketing analytics, including channel performance and attribution concepts
- Familiarity with website analytics and conversion funnel analysis
- Experience in Ecommerce Analytics and/or Subscription Retention Analytics
- Specific experience with Media Mix Modeling
- Proficient in modern data stack tools (e.g., Snowflake, DBT, Heap)
- Python or R for data analysis
- Version control experience (e.g., GitHub)
- Exposure to app analytics and cross-platform user behavior tracking
- Understanding of tag management platforms (e.g., Segment, Google Tag Manager, Adobe Experience Platform Tags)
Sunday Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sunday and has not been reviewed or approved by Sunday.
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Healthcare Strength — Benefits are positioned as comprehensive, including medical coverage plus dental and vision, and additional protections like disability, life insurance, and EAP-style mental-health resources. The base medical plan is described as fully covered for employees with partial dependent premium support, strengthening perceived value for many.
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Parental & Family Support — Paid parental leave is described as substantial for a startup context, with differentiated leave lengths for primary and secondary caregivers at full pay. This breadth can materially improve the overall rewards proposition for employees with caregiving needs.
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Equity Value & Accessibility — Equity is consistently presented as part of the rewards mix, including references to recurring promotion/retention-style grants. This can increase perceived long-term upside beyond cash compensation when terms are favorable.
Sunday Insights
What We Do
Sunday is a data-driven start-up based in Boulder, Colorado, with a mission to empower consumers to take better care of their land. In just three years, we’ve grown from an idea to a major industry disruptor offering 100,000+ homeowners a more sustainable, safer, and tailored experience in backyards across America With support from top-tier investors including BondCap, Sequoia, Forerunner, and Tusk, and following our Series C raise, we are looking for the right people to grow with us. Sunday has a diverse team working across the country to cultivate an engaging, open atmosphere where we can connect, share ideas, and reimagine the American backyard. Our culture reflects our commitment to inclusion, individual growth, and curiosity.
Why Work With Us
As a company rooted in nature, we deeply understand the benefits of diversity. We work to build a culture that attracts talented people from a variety of backgrounds, experiences, and perspectives to help us bring lawn care out of the dark ages. We are committed to building an inclusive, vibrant team that brings determination and passion to work.
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