Senior Web Analytics Manager at Acquia

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Acquia is the open digital experience company. We provide the world's most ambitious brands with products built around Drupal to allow them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community and collaboration — giving our customers and partners the freedom to build tomorrow on their terms.

Headquartered in the U.S., we have been named one of North America’s fastest growing software companies by Deloitte and Inc. Magazine, rated a leader by the analyst community, and named one of the Best Places to Work by the Boston Business Journal. We are Acquia. We are building for the future and we want you to be a part of it!

Summary:

As Acquia’s Senior Manager, Web Analytics you are responsible for enabling our global marketing programs through a fully optimized technology and database infrastructure. You will take the lead on managing scalable processes and cross-functional initiatives to ensure we integrate and implement innovative marketing technology to maximize our revenue pipeline.  Working closely with Sales operations counterparts, you’ll also take the lead to ensure we grow and maintain a clean, marketable database of prospect, customer and partner leads, contacts and accounts.

Responsibilities

  • Manage wide net technology evaluation and selection process; integration to the full stack, and Optimization
  • People Manage the Mops Intelligence team members including but not limited to; interns, FTEs, and contractors
  • Document and manage clearly defined criteria for success and ROI for GA
  • Maintain and optimize the Google Analytics implementation across all the Acquia owned subdomains
  • Maintain and optimize marketing DOMO dashboards
  • Collaborate with the business intelligence team to create new data-flows to satisfy reporting requirements
  • Audit utilization and performance of all wide net / digital tech stack components
  • Troubleshoot issues, work closely with Sales Ops to identify and correct points of failure in marketing to sales handoff
  • Manage GA and DOMO vendor contracts, billing and PS utilization
  • Ongoing maintenance of wide net data ingestion across the Martech landscape
  • Provide governance / compliance recommendations and support
  • Audit for quality standards
  • Implement projects to augment data as necessary
  • Provide insights from predictive scoring, contact engagement and lead status to sales and marketing teams for program enhancement
  • Actionable and repeatable wide net and full funnel reporting for all stakeholders 

Skills and Attributes: 

  • 4+ years of project management experience and Marketing experience
  • Proven track record in delivering projects from the internal kickoff through launch
  • Experience and a proven track record of success creating change within teams to increase efficiency and project quality
  • Demonstrated ability to set expectations and enforce adherence to process
  • Strong communication skills with various personality types
  • Strong attention to detail and ability to multi-task
  • Experience with project management software, preferably JIRA
  • High level of experience with Excel
  • Experience with Google Analytics, Salesforce, and enterprise martech technologies
  • Familiarity and experience with additional marketing technologies such as DOMO, Drift, Lingotek, Zoom webinars, and 6Sense.
  • Familiarity with system integration principles and experience troubleshooting points of failure between various marketing technologies
  • How to build data flow diagrams
  • Familiarity with full funnel methodology, metrics, and processes
  • Bachelors’ Degree or equivalent work experience in a related field

Requirements:

  • 2-3 years experience working with Google Analytics
  • 1-2 years Google Ad Words and Google Tag Manager
  • Familiarity with HTML/Javascript and Python
  • 1-2 years of experience with SQL
  • Deep understanding of Martech landscape
  • Deep understanding of how URL tracking works with UTMs
  • 1+ years experience with Salesforce and reporting on raw leads to MQLs
  • Must have experience working with working REST API
  • Familiarity with database technologies example, MySQL, Postgress 
  • Proven experience building dashboards in BI tools such as DOMO, Tableau, Power BI 
  • 1+ years experience using enterprise level MAPs. Experience using Acquia Campaign Studio (Mautic) is a plus. 
  • If not Marketo, experience using another marketing automation platform such as Hubspot, Pardot, or Eloqua.
  • Very strong attention to detail as the list segments and marketing campaigns need to comply with GDPR regulation.

Nice to have: 

  • Familiarity with PHP
  • Experience using basic HTML and CSS for email creation and editing in Mautic’s WYSIWYG.
  • Experience creating landing pages in Campaign Studio (Mautic), Hubspot, Marketo, or other MAP/CMS. 
  • Experience with Drupal
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Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SymfonyFrameworks
    • MemcachedDatabases
    • MySQLDatabases
    • DrupalCMS

An Insider's view of Acquia

What are some social events your company does?

For the past five years, the Boston office has partnered with the Wonderfund (www.wonderfundma.org) to pair Acquians with the holiday wish lists of local children. We sponsored 250 kids in 2019 and look forward to continuing our partnership in 2020!

Amy H.

Senior Talent Operations Partner

What projects are you most excited about?

There are a number of different projects we are always working on from maintenance and performance optimizations to new customer features. For me, the most exciting and rewarding projects are where we release a piece of functionality that excites and delights our customers and makes their jobs easier.

Rok

Senior Director, Engineering

How does the company support your career growth?

Our culture of continuous, lifelong learning allows every Acquian opportunities to learn, stretch and grow. With support and coaching from their managers and Global Learning Programs, Acquians have access to a robust online learning platform, a mentor program, and more. Every day offers the opportunity to take on unique challenges.

Amy P.

Senior Director, Global Talent Development

How do you empower your team to be more creative?

The trick to empowering creativity is encouraging frequent communication and iteration. Embrace behaviors, not platitudes, that remind the team there is no such thing as failure. Embed creativity and make it more than a tagline. Show that nothing is unsalvageable; focus on ‘why’ things occurred, and make everything a learning opportunity.

Brian

Manager, User Experience Research

How do your team's ideas influence the company's direction?

We are able to influence how content is delivered and monetized by global businesses in 2 ways. Acquia's founder created Drupal, the leading open source CMS in the world and we are proud of our close relationship with the Drupal community. We have also pivoted towards DXP capabilities and offer a full suite of solutions to our customers.

Charley D.

Vice President, Products

What are Acquia Perks + Benefits

Acquia Benefits Overview

Work/life balance is important to us. Employees take time off when they need it, and come back to work feeling refreshed. We offer up to 13 weeks of maternity and six weeks of paternity, partner and adoption leave, all paid at 100 percent. Our returning-parent transition program allows new parents to ease back into work. Office amenities include snacks and beverages, common areas, a game room, Friday afternoon Happy Hour, and Mac computers.

Culture
Volunteer in local community
In Boston, Acquia has partnered with Cradles to Crayons, Pine Street Inn, Wonderfund, TUGG (Tech Gives Back), Bow Market, Horizons for Homeless Children, and the Maurice J. Tobin School in Roxbury.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Acquia offers various trainings via our company-wide online learning program (Acquia Academy).
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Acquia has both Black Employee and Pride Resource Groups.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Acquia has a 'take it when you need it' PTO policy.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Customized development tracks
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