Senior Consumer Strategy Associate at Merkle (Pittsburgh, PA)

| Pittsburgh, PA
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Company Description:

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.

We are champions for meaningful progress and we aim to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can grow. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

Job Description:

As Customer Strategy Senior Associate you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their business goals.
In this role, you will be helping to plan strategy across media and channels, developing and managing of campaigns that produce measurable return on investment and working across multiple vertical markets (Insurance, Financial Services, Non-Profit, Retail, Automotive, Travel, Media and Entertainment, B2B, High-tech).
To be successful in this role you'll have a strong passion for problem solving, and a deep understanding of how businesses, brands and customers interact, with an advanced understanding of the rapidly evolving role that data and technology play in this relationship. You must possess the ability to identify business growth opportunities and develop strategic recommendations to support the growth of client relationships.
This hybrid role sits in Pittsburgh, Denver, or New York.

Responsibilities
  • Build, develop, and deliver strategic omni-channel marketing plans.
  • Act as a subject matter expert and be able to translate new technology - particularly in the areas of digital marketing and CRM - into new marketing ideas for the client.
  • Show a strong understanding of differences in marketing to customers in different verticals and environments.
  • Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities, and original thinking.
  • Collaborate and develop relationships with internal Merkle teams (account management, operations, creative, analytics etc.), and partner agencies to understand the feasibility of cross-channel recommendations/ plans.
  • Identify key data points and measurements to show the impact of our approach and strategy on the client's business.


Qualifications:
  • Bachelor's Degree required;
  • 4+ years of experience in data-driven marketing - specifically CRM/email/online media/offline media.
  • Hands-on skills using data and research to drive decisions -proficiency in Excel and research tools a plus.
  • Strong writing, presentation and client facing communication skills. Experience translating data analysis into actionable marketing recommendations and presentations - proficiency in PowerPoint a plus.
  • Attention to detail and the ability to incorporate internal and external feedback on an iterative basis.
  • Ability to leverage business experience / acumen to identify new business and marketing opportunities.
  • Strong listening skills to understand clients visible and invisible needs.
  • Must have superior multi-tasking, networking, time management and inter-personal skills.
  • Self-starter high intellectual curiosity, drive, determination, and persuasion skills.
  • Comfort and experience working within a highly matrixed organization in roles with a wide degree of latitude.
  • 20-40% travel required


Additional Information:

What's in it for you?
  • Work hybrid from home and from one of our many offices within the continental US
  • Flexible Vacation Policy
  • Generous Medical, Dental, and Vision Coverage
  • 401k with a company match of up to 50% on each dollar contributed up to 6% max.
  • 19 paid holidays
  • Career development and learning opportunities
  • Inclusive work culture and focus on DEI
For individuals assigned to and/or hired in Colorado, the anticipated salary range for this position is $55-65k, which is based on a wide range of factors that include relevant experience, knowledge, skills and other job-related qualifications. Pay ranges in locations other than Colorado may differ based on labor market wage rates in those locations. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/

Employees from diverse or underrepresented backgrounds are encouraged to apply. Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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More Information on Merkle
Merkle operates in the AdTech industry. The company is located in Columbia, MD, Atlanta, GA, Denver, CO, Chicago, IL, Seattle, WA, Hagerstown, MD, Norristown, PA, New York, NY, Marlborough, MA, Boston, MA, Carlottesville, VA, Pittsburgh, PA, Southfield, MI, Little Rock, AR, Austin, TX, Salt Lake City , UT, San Francisco, CA and Bend, OR. Merkle was founded in 1971. It has 4000 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 313 open jobs at Merkle, click here.
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