Senior Audience Activation Consultant at Adobe

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Our Company
Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
Our Company
Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences. We're passionate about empowering people to craft beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to building exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big ideal could be yours!
The Challenge
Love to innovate while helping customers meet their online business goals? The Audience Activation Consultant position is a client-facing role requiring a strong background in driving and executing audience management and activation activities. Specifically, Activation Consultants will help customers implement and use Adobe's Real-time CDP solution to help customers achieve their business objectives and audience activation needs. In addition, consultants help customers refine their Activation use cases, drive the design of their Audience Activation solution, and diagnose and resolve technical issues when they arise. While not a programming position, it is a very technical job with constant customer interaction and opportunities to innovate!
What you'll do
  • Work directly with customers to turn their customer data into people-based audiences for activation at scale
  • Gather, detail and help form/guide client business requirements, key performance indicators, and other functional and/or technical requirements
  • Gain an in-depth knowledge of a client's customer data, online business model, and online marketing channels
  • Design customized solutions and technical tag implementation strategies
  • Support client's developers and third parties throughout the implementation process
  • Support validation and testing of solution implementation and follow through on issues until resolved
  • Guide key partners and drive client success based on clients most significant business drivers and Adobe's standard methodology
  • Engage directly with client stakeholders via phone, email, and/or in-person throughout project lifecycle.
  • Lead multiple client engagements at a time, and establish expectations appropriately to keep projects on schedule and within scope
  • Become an authority in the use of Adobe products and the methods by which they can be used to efficiently optimize online businesses
  • Keep accurate daily and weekly records of client billable time
  • Some technical writing and presentation creation

Experience and skills to succeed
  • 4 years' experience working in web analytics or a related field
  • Hands-on experience working with customer data platforms, digital analytics, personalization, tag management, taxonomy / schema design, data management platforms (DMPs), and/or web-based data and marketing technologies
  • Have a solid grasp of the online advertising ecosystem, channel partners and related technologies
  • Be results-oriented, responsive, professional and dedicated to customer success
  • Possess a creative and problem-solving mentality
  • Good interpersonal, presentation, and soft skills - both verbal and written
  • Ability to learn quickly, be an excellent teammate, and handle change efficiently
  • Bachelor's degree or equivalent work experience
  • Up to 50% travel required

Special Consideration given for:
  • Experience and familiarity with the following (a plus but not a hard requirement): Adobe Audience Manager (AAM), Adobe Experience Platform (AEP), Adobe Campaign, Adobe Analytics
  • Experience implementing and/or managing a Data Management Platform (DMP) or Customer Data Platform (CDP)
  • Vertical industry experience

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.
If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.
Pursuant to the Colorado Fair Pay Act, below is a summary of compensation elements for this role at the company if based in Colorado.
Colorado Starting Salary: $127,100 - $165,100
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
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Technology we use

  • Engineering
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • CLanguages
    • BashLanguages
    • ClojureLanguages
    • Shell ScriptLanguages
    • OpenSSLLibraries
    • RabbitMQLibraries
    • LibSodiumLibraries
    • RequireJSLibraries
    • Underscore.jsLibraries
    • AngularJSFrameworks
    • ExpressFrameworks
    • HadoopFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • SymfonyFrameworks
    • TensorFlowFrameworks
    • TorchFrameworks
    • ZendFrameworks
    • MagentoFrameworks
    • PysparkFrameworks
    • Knockout.jsFrameworks
    • AccessDatabases
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An Insider's view of Adobe

What are some social events your company does?

We take pride in our culture, and we have a variety of active employee organizations built into the fabric of our site. I personally lead the AdobeProud group for the Austin site, which is the local chapter of our global LGBTQ+ organization. We ensure there are chances all through the year to celebrate Pride, connect, and have fun.

Carissa

Engineering Program Manager, Product Operations

What's the biggest problem your team is solving?

We are working on a greenfield project that is pushing each of us to learn numerous new systems and technologies Whether it's a new Cloud product, CI/CD system or Testing Framework, we tackle them head-on. Thankfully we have a team of brilliant people working together to build something amazing!

John

Software Developer Engineer, Digital Experience

How does the company support your career growth?

My Adobe journey began with little experience and lots of drive. I was recruited through the Adobe Digital Academy Program, and I attribute my success to being placed on inclusive teams where each member offered mentorship. Being supported has allowed my work product to exceed expectations and has been instrumental in my overall career growth.

Ursula

Engineering Program Manager, Customer Engineering

What are Adobe Perks + Benefits

Adobe Benefits Overview

Your happiness inside and outside our walls matters to us. That's why we offer comprehensive benefit plans that make your life easier.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
We provide up to 16 weeks of parental leave for primary and non-primary caregivers.
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Sabbatical
Employees with five years at Adobe under their belt can take a four-week sabbatical. Ten-year veterans get a five-week sabbatical. And every five years after accrues a six-week sabbatical.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Adobe offers employees professional development opportunities like annual individual budget for training, on-site training courses, and the ability to attend job related conferences and seminars.
Tuition Reimbursement
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

The Austin office even offers free breakfast every Wednesday - and who doesn't love breakfast tacos? Also, we cover access to some of Austin's nearby gyms and workout studios!

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