Spectrum
The growth of our industry and evolving technology powers our employees’ careers as they move up or around the company.
Charlotte, NC

Programmatic Yield Analyst - Ad Sales at Spectrum (Charlotte, NC)

| Charlotte, NC
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This role can sit in any of the following offices:
Charlotte, NC,
New York, NY
Austin, TX
Denver, CO
Los Angeles, CA

Spectrum Reach is changing the face of digital marketing and advertising by taking an integrated approach to reach and engage targeted audiences across platforms and offerings using its unique portfolio of Advanced Advertising products and services. We are seeking a talented, passionate and experienced individual for our growing supply and yield practice in the role of Programmatic Yield Analyst.
The ideal candidate will have related experience within the TV, Streaming & Digital landscape (specifically media planning, inventory management, buy + sell-side media strategies, etc.), analytics, campaign management & yield management - with a particular focus on the programmatic ecosystem. This individual should be well-versed in digital media planning and buying practices, campaign optimizations, research and metrics and will work closely with internal and external stakeholders to achieve success. The job is an enterprise-impacting position and it will require the candidate to work across all Spectrum Reach markets and sales channels.
The Analyst will evaluate the configuration and performance of the programmatic ad stack against key indicators, continuously monitor yield across platforms and offer innovative recommendations to indirect partners and sales teams to accelerate performance. They will work closely with Ad Operations and Product teams to ensure effective partner integrations, as well as liaise with sales and external partner contacts to troubleshoot platform, ad quality and deal issues.
This person will play a key part in measuring and optimizing the overall health of our programmatic business, including analysis of revenue, supply and demand, bid win/loss rates, & pricing strategies on both the buy and sell-side. They will work cross-functionally with teams including Ad Operations, Sales, Finance and Product to provide excellent customer service in support of Spectrum Reach clients and revenue goals. The analyst will maintain an in-depth knowledge of the programmatic eco-system, keeping up to date with new ad tech functionality and understanding the potential opportunities presented by new tech developments. This person will also help define optimization standards, growth metrics and benchmarks across internal & external clients. This role reports to the Manager, Programmatic Yield.
Major Functions
  • Have a deep understanding of Streaming TV space, and Spectrum Reach's full inventory environment and how it relates to programmatic monetization and acquisition
  • Manage programmatic tech such as SSPs, DSPs and other ad tech partners
  • Participate to identify, evaluate, and partner with strategic local & global programmatic platforms, such as SSPs, DSPs, ad networks, agency trading desks, viewability/fraud providers, and data companies
  • Participate in testing phases of new partner integrations
  • Execute deals and optimization strategies to drive highest yield possible from programmatic partners
  • Build and analyze dashboards in excel and data visualization tools
  • Work closely with Yield leadership, business development, ad ops and product teams on activation and execution of programmatic strategies
  • Proactively communicate processes and results internally, making suggestions on best path forward.

Skills & Qualifications
  • Bachelor's Degree from four-year College or University is preferred
  • 1-2 years of successful experience within the digital video environment, with a focus on programmatic media selling/buying
  • Deep experience in programmatic & RTB environments, working with SSPs/DSPs and other demand partners and in programmatic direct deals
  • Ad tech background:
    • Knowledge of technical aspects: connected TV & video common standards
    • Knowledge of business aspects: ad tech ecosystem, yielding technologies, programmatic projects and products
    • Firm understanding of campaign setup and trafficking within Freewheel's MRM
  • Highly experienced using analytical tools - Excel
  • Attention to detail and ownership of tasks, ability to work independently and collaboratively as part of a large organization
  • Excellent people skills and group communication skills
  • Excellent verbal and written business communications skills, be able to multi task, and be detailed oriented.
BDA352 300921-3 300921BR
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What are Spectrum Perks + Benefits

Spectrum Benefits Overview

Working for Spectrum means working to keep people connected to what matters most, helping underserved communities be better connected, and powering the remote and essential workers which were critical in the past two years.

On top of this mission, the employment opportunity here is financially rewarding - with compelling wages, excellent benefits with no increase in cost, and healthy retirement savings options, we provide the security to build a financially sound future.

There are also many opportunities to learn new skills and grow fulfilling and lasting careers. We offer stability in this time of uncertainty.

We are pleased to offer free or discounted Spectrum services to employees depending on where they live. Employees who live in a Charter service area can receive residential TV, high-speed internet and voice services and have access to Spectrum Mobile. Employees who live outside of a Charter service area can get our Spectrum TV Essentials package and have access to Spectrum Mobile services.

Our employees' financial well-being is just as important as their physical and emotional well-being. With our market-leading company match, for every $1 employees put into their 401(k), we put in $1 up to 6% of their eligible pay. On top of that, most employees receive an additional company contribution equal to 3% of their eligible pay into a Retirement Accumulation Plan.

We're proud to provide employees with some of the best benefits in our industry and we're committed to keeping them affordable so you can keep more of your paycheck. For example, we put up to $1,500 into an account to help you pay for qualified health care expenses and we have absorbed the full cost increase for the medical, dental and vision coverage for 8 years in a row.

We're also proud of the ways our employees grow their knowledge. We help cover the costs, like $5,250 per year in tuition reimbursement, so you can focus on more important things, like your path to greater opportunities. With a dedicated focus on career development, employees can have confidence that day one is truly just the beginning.

Culture
Volunteer in local community
Partners with Nonprofits
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity Employee Resource Groups
With our business resource groups, we welcome you to be part of a strong community that gives you opportunities to network, develop and grow your career.
Hiring Practices that Promote Diversity
We aim to foster an inclusive culture and workplace where every person feels empowered. No matter your background, identity or beliefs, we welcome you to explore a career with us.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Spectrum offers discounts at specified per location daycares.
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Commuter Benefits
Company Outings
Parking
Spectrum employees have plenty of on-site parking options including lots and a garage.
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Promote from within
Mentorship program
We believe mentoring plays a vital role in career growth. We're proud of our mentorship program here at Spectrum.
Online course subscriptions available

An Insider's view of Spectrum

How does your team reward individual success?

Building a culture of success is critical to our companies business success. We have numerous programs that allow peers and leaders to recognize individuals for their contributions. Our Spark allows you to earn points that can be used to purchase gift cards and items from your favorite merchant.

Mary

GVP, Network Security Operations

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