Marketing & Business Data Analyst (Des Moines, IA)

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What you can expect as the Marketing & Business Data Analyst:

Responsible for tracking, reporting, and analyzing marketing activity performance, ad-hoc analytic requests, and developing and automating regular reports. Provide actionable overall market and customer insights to address key strategic questions. Monitor and support marketing automation efforts using Salesforce and Salesforce Marketing Cloud as well as other business efforts as needed.

  • Create communications and presentations in collaboration with divisional leadership to provide market and consumer insights for Marketing and Sales departments.
  • Interact with Sales and Marketing to define reporting needs, develop new tools and reporting to support those needs and refine as needed. Evaluate customers? online behavior and provide insights and recommendations for further enhancements.
  • Collaborate closely with broader organizational leadership and managers in creating communications and completing analyses.
  • Develop new tools and reporting mechanisms to define and measure business performance related to marketing, sales, ease of business, and other operational metrics to support management decisions.
  • Establish procedures and execute ad-hoc data requests from divisional leadership to support marketing, sales, and ease of business initiatives.
  • Analyze A/B and Multivariate tests, communicate results and provide recommendations.
  • Create and maintain marketing analytics dashboard, reviewing and advising on metrics including, but not limited to, email sends through Marketing Cloud, events activity, direct mail efforts, and web.
  • Develop strategy for sales and marketing lead scoring through Salesforce to identify, analyze, and report on the campaigns and channels that result in high-quality leads.
  • Coordinate and collect information from a variety of sources to analyze, interpret and communicate findings required to support business decisions.
  • Partner with Marketing team to ensure data integrity with Salesforce Marketing Cloud.
  • Utilize Salesforce reporting and campaign functionality to establish standard set of criteria to create consistency and comparability. Ensure campaign setup directly correlates to desired outcomes and learnings.
  • Contribute to and monitor the performance of email campaigns and journeys, for quality control purposes and to ensure data integrity is achieved.
  • Act as liaison between IT and other operational areas and Sales to define reporting requirements, test systems, collect data, combine data sources and generate reports.
  • Commitment to embrace Sammons Financial Group Companies shared values (Respect, Accountability, Integrity, and Openness).
  • As stated within the Company Attendance and Punctuality policy, regular attendance is required and expected in order to meet the business service levels and workflow demands.


What we are looking for:

  • Bachelor's Degree in Computer Science, Information Systems, Data Analysis or related field preferred
  • Minimum 3 years' work experience in marketing research, statistical or data analysis (or academic equivalent) preferred.
  • Experience in advanced analytic and statistical techniques related multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness preferred.
  • Experience building and automating management level reporting preferred.
  • Experience in SQL preferred.
  • Proficient in marketing research and statistical analysis.
  • Highly proficient with Salesforce, Marketing Cloud, MS Word, PowerPoint, Excel, MS Access, and other common database/reporting tools.
  • Strong analytical skills including high proficiency with database and reporting tools.
  • Ability to bring an experienced perspective on Marketing Automation and the optimization of email marketing to best support company initiatives.
  • Proven ability to build effective internal and external relationships and effectively influence individuals at all levels (from executive to front-line).
  • Strong organizational, communication, and presentation skills.
  • Proven ability in handling concurrent projects with attention to detail and accuracy.
  • Criminal background check required.


Sammons Financial Group Companies offers some of today's most sought after life insurance, annuity, retirement planning products and portfolio-management solutions. Unlike most financial organizations, our companies are not publicly traded, which means we're focused on long-term value rather than short-term earnings pressures. As a privately held company, our leaders and employees remain consistently focused on long-term growth, making decisions that allow us to deliver on our commitments to customers, distribution partners, our employees, and our communities. Individually, our companies provide value in the products and services they offer. Together we represent a history of strength and longevity.

What you can expect when you join Sammons Financial Group:

  • A rich company culture driven by private ownership and intentional leadership inspiring employees to engage in our healthy, high-performing and values based culture.
  • A healthy balance between work and personal life to do your best work. Workplace flexibility options may be available.
  • Friday afternoons off, competitive Paid Time Off, volunteer time off and a generous number of paid holidays!
  • Great benefits including medical, dental, vision, wellness, charitable giving programs, education assistance... to name a few!
  • A generous, 100% company funded, Employee Stock Ownership Retirement Plan!
  • A casual dress code, including jeans!
More Information on Sammons Financial Group Companies
Sammons Financial Group Companies operates in the Fintech industry. The company is located in West Des Moines, IA, Chicago, IL, Sioux Falls, SD and Fargo, ND. Sammons Financial Group Companies was founded in 2022. It has 1001 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 17 open jobs at Sammons Financial Group Companies, click here.
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