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Company Description
The Manager, Advanced Analytics works closely with clients and internal planning teams to ensure that the success of online efforts is properly accounted for. As part of the Advanced Analytics Group, the Manager, Advanced Analytics helps to measure the performance of online campaigns, illustrates clients’ return on investment, and provides insights into improving performance. He/she utilizes various measurement tools and provides timely in-depth reporting, analysis and optimizing solutions. The Manager, Advanced Analytics is expected to be an active participant on the business, consistently engaged and contributing ideas and insights that will benefit our clients.
Job Description
KEY AREAS OF RESPONSIBILITY
Responsibilities include, but not limited to:
Advanced Analytics and Execution:
- Partners with the digital planning team to create an appropriate measurement strategy for each campaign
- Creates and presents measurement strategies and analyses
- Utilizes proprietary tools and third party ad serving technologies to report and analyze clients’ post analysis data
- Observes, evaluates trends of digital campaigns and provides recommendations for optimizing
- Manages the daily responsibilities of data querying and analyzing data for multiple accounts
- Ensures that quality and timeliness of measurement deliverables meet client expectations
- Develops, tests, and evaluates new tools
- Aids in the creation of client media objectives and strategies
- Writes POVs for clients
Client Relationships:
- Manage day-to-day client interaction and expectations of internal and external clients and deliverables
- Keeps up with the latest trends in media
- Responsible for informing team/client of new opportunities, issues or vendor offerings
- Participates and leads, if appropriate, face to face client and vendor meetings
- Builds positive relationships with internal and external teams and sets good example for associate level
Strategic Thinking & Leadership:
- Assess problems and concerns in a systematic, logical and rational manner
- Proactively resolve issues, know when to and to whom to escalate
- Provide guidance to team members nurture/promote team environment
- Respond appropriately when presented with problems and issues
- Assist in the training of junior team members
- Capable of managing multiple deliverables and ability to seamlessly transition among them
Qualifications
EXPERIENCE/KNOWLEDGE REQUIRED:
- Bachelor’s Degree
- 2-4 years’ experience in analytics
- Must be able to demonstrate data interpretation capabilities
- Advanced knowledge of SQL and Tableau
- Knowledge of the media planning processes a plus
- Excellent presentation and report writing skills
- Hands on experience with third party tracking and reporting tools such as Google Suite of Tools (DoubleClick), Google Analytics, Social Platforms
- Comfort working with large relational data sets
- Clear understanding of the latest trends and developments in post analysis
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Additional Information
The anticipated base salary range for this position is $68-90K. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. Additionally, this position is eligible for discretionary incentive compensation. The company’s incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com. Employees from diverse or underrepresented backgrounds encouraged to apply.
About dentsu international
Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.
Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.
Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.
www.dentsu.com
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
