Manager, Analytics - Cross Channel Attribution (Remote - USA) at Merkle

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Company Description:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined dentsu. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

We are champions for meaningful progress and we strive to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

Job Description:

The Manager will be an integral part of our US-based modeling capabilities. This role will be responsible for leveraging data science techniques to examine marketing activities and to estimate their business impact to our clients. These projects will include, but are not limited to, Media Mix Optimization, Analysis of Covariance (test & control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data. This person will be a "player coach"; in some cases, the Manager may lead a team coordinating with some of our most important clients on data acquisition, modeling, and presentation of results on high-visibility projects. In other cases, the Manager will be hands-on keyboard helping to revise code and drive innovation. This role will manage a US-based and India-based team.

Key Responsibilities
  • Coordinate and manage data collection with clients
  • Lead teams to develop reports and processes to manage data quality control
  • Manage project teams and direct reports effectively to drive innovation in analytics and deliver on client expectations
  • Supervise and, as needed, conduct modeling of client data adhering to project timelines
  • Interpret and visualize model estimates and diagnostics
  • Drive process innovation and continuous improvement


Qualifications:
  • Bachelor's degree in at least one of these fields required: statistics, economics, applied mathematics, optimization, computer science, physics; advanced degree preferred.
  • 4+ years of experience leveraging analytics to measure marketing effectiveness with a focus on measurement and attribution
  • Experience working with and measuring TV, digital media, and CRM data
  • Deep knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques (Naïve Bayes, Markov Chain, Random Forest etc.)
  • Advanced modeling skills with Python and R
  • Extensive cloud environment experience, especially GCP and AWS
  • Data visualization experience with tools like Tableau or Power BI a plus
  • Understanding of marketing objectives and how different media channels support these objectives
  • Strong communication skills, with the ability to present information in spoken, written or visual form to a variety of audiences, from internal teams to external client executives.
  • Ability to manage your team's multiple client engagements running in parallel in balance with leading a high performing team
  • Track record of collaboration with teammates, especially global teams, to share learnings and techniques
  • Skilled at coaching, developing, and managing a team


Additional Information:

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.

All your information will be kept confidential according to EEO guidelines

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More Information on Merkle
Merkle operates in the AdTech industry. The company is located in Columbia, MD, Atlanta, GA, Denver, CO, Chicago, IL, Seattle, WA, Hagerstown, MD, Norristown, PA, New York, NY, Marlborough, MA, Boston, MA, Carlottesville, VA, Pittsburgh, PA, Southfield, MI, Little Rock, AR, Austin, TX, Salt Lake City , UT, San Francisco, CA and Bend, OR. Merkle was founded in 1971. It has 4000 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 299 open jobs at Merkle, click here.
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