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Director, Market Intelligence - Carolinas

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The Director Market Intelligence is the Leader responsible for motivating and directing the regional Market Intelligence team in the Carolinas.
This team is tasked with maximizing the company's competitive performance and market share for both the residential business and the small-to-medium sized business (SMB) segments, focusing on all competitors including wireline and wireless/fixed wireless providers and mobile operators.
With a rigorous discipline around market-level investigation and intelligence gathering, verification of externally sourced data, and analysis and reporting, members of the Market Intelligence team are the company's subject matter experts on local market dynamics and the competitive landscape in each of the communities we serve. This position reports to the Division Vice President of Market Intelligence.
Actively and consistently support all efforts to simplify and enhance the customer experience.
Lead the regional Market Intelligence team and the process by which competitive intelligence and insights are routinely managed, developed, documented and reported
Through cross-functional partnership, collaborates closely at the regional and management area levels with Construction, Technical Operations, Field Project Management and RDOF teams, Residential and SMB Direct Sales, Community Solutions, Spectrum Stores, Government Affairs, and others in order to gather and document insights relative to competitive presence and expansion
Prepare regular competitive reporting and analysis, escalating urgent developments as appropriate, and monitoring Charter trended growth performance in areas of competitive overlap and watch areas
Assess and validate reporting on competitive overlap and/or presence at the local level
Identify and curate insights on residential and SMB competitors' current offer strategies, product set and capabilities, offers and pricing, competitive positioning, construction/expansion activity, and other changes affecting market dynamics, performance and share. Actively supports the region's Proactive Commercial Build process, including management of the opportunity funnel, prioritization of opportunities, and the development of clusters of new Charter business passings to be built.
Maintain and regularly update current, detailed reference materials for all competitors to inform and support Charter marketing, sales, offer and product strategy
Distill competitive insights and implications into clear and concise summaries which are presented to and discussed with Marketing leadership, Regional Operational leadership and Senior Executive leadership
Plan and closely coordinate with leadership of Residential and SMB Direct Sales, Community Solutions and Spectrum Stores on targeted initiatives such as Back to School, competitive expansions, new offer deployments and sales sweeps
Play a supporting role in the development of targeted competitive campaigns (or other localized efforts, e.g. multicultural) by providing basis for speed, pricing, production comparison claims
As assigned, develop market assessments and competitive insights outside the Charter footprint in support of various strategic initiatives
As appropriate, ensure the local operation and the front line is informed and aware of the company's marketing, product and growth initiatives and priorities
Develop and manage the regional Market Intelligence budget and quarterly and monthly forecasts
Perform other duties as requested
Skills/Abilities and Knowledge

  • Ability to read, write, speak and understand English
  • Ability to communicate complex concepts clearly and effectively, including verbally, in writing and in deck/presentation format (e.g. PowerPoint)
  • Ability to present effectively in front of a group
  • Ability to think critically and strategically
  • Proven success overseeing integrated marketing and sales campaigns, preferably including direct mail, broadcast media, digital, print and out-of-home, direct sales and outbound telemarketing
  • Solid business aptitude and an ability to assess competitive strategy
  • Analytical skills, including the ability to develop spreadsheets, strong working knowledge of business statistics, ability to read financial statements and legal documents
  • Ability to effectively work independently without direct supervision - to remain motivated, and to motivate others
  • Must be able to provide direction in times of ambiguity
  • Highly organized and disciplined
  • Detail-oriented and results-focused
  • Ability to effectively manage and prioritize multiple projects and tasks, including urgent assignments
  • Ability to manage confidential information
  • Proficiency on PC and relevant software applications (Wore, Excel, PowerPoint, MicroStrategy/ Tableau)
  • Strong business planning and forecasting skills
  • Ability to focus on overall strategy of the region
  • Strong team and relationship building skills
  • Proven leadership and mentoring skills

Bachelor's degree in Marketing, Communications, or related field, or equivalent experience
Related Work Experience
Consumer marketing/sales experience;
8-10 years
Management experience;
5+ years
Certifications and/or Licenses
Valid driver's license, satisfactory driving record within Company required standards and auto insurance
Related Work Experience
CATV experience
Experience in cable television / telecommunications or a related field with a recurring revenue stream.
SMB experience
On-site office environment
Travel as required
#LI-MA MGN709 337914 337914BR

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What are Spectrum Perks + Benefits

Spectrum Benefits Overview

At Spectrum, employees don't just have jobs, they build careers. That's why we believe in offering a comprehensive compensation and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.

• Paid, on-the-job training and significant opportunities for advancement
• Earn an associate degree, bachelor’s degree or professional certificate tuition-free through our partnership with Guild
• High quality and affordable health care coverage for all employees and their family members
• Spectrum has absorbed the full cost increase for medical, dental and vision for the last 10 years, keeping employee costs flat
• Paid time off including vacation, sick time, personal days and holidays
• 401(k) with 100% match up to 6% of pay plus an additional 3% company contribution to a Retirement Accumulation Plan
• Free and discounted Spectrum services and deep discounts on Spectrum MobileTM regardless of where you live

Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Employee resource groups
Employee-led culture committees
In-person all-hands meetings
In-person revenue kickoff
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
With our business resource groups, we welcome you to be part of a strong community that gives you opportunities to network, develop and grow your career.
Hiring practices that promote diversity
We aim to foster an inclusive culture and workplace where every person feels empowered. No matter your background, identity or beliefs, we welcome you to explore a career with us.
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Transgender health care benefits
Financial & Retirement
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave
Childcare benefits
Spectrum offers discounts at specified per location daycares.
Generous parental leave
Family medical leave
Adoption Assistance
Vacation + Time Off
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Onsite office parking
Spectrum employees have plenty of on-site parking options including lots and a garage.
Recreational clubs
Relocation assistance
Onsite gym
Professional Development
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
We believe mentoring plays a vital role in career growth. We're proud of our mentorship program here at Spectrum.
Continuing education stipend
Online course subscriptions available
Personal development training

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