Job Description
Digital Ad Operations Analyst
Jersey City, NJ
Caesars Sportsbook & Casino is the fastest growing Sports Book in the US! Our ambition is to build a digitally led, internationally diverse gambling company of scale. We are in a highly innovative industry. As one of the largest gambling companies and with over 11,000 people worldwide, we make a massive investment in everyone, offering excellent career development opportunities. Our people are at the heart of everything we do, and we offer a fast-paced environment where we have fun, celebrate success, and give you all the tools you'll need to be your best self.
The Digital Ad Operations Analyst will execute, manage, troubleshoot, and optimize digital marketing campaigns aimed at both branding and response objectives. This position is responsible for properly setting up all components of a campaign, including the creation of a new advertiser, use of proper naming conventions, and proper creative implementation.
The Analyst will serve as a subject matter expert for Google's Campaign Manager implementation, working closely with business stakeholders to continually improve the end-to-end flow of customer information.
What you will do:

• Assist in the on-going improvement of tagging and analysis related to Google Campaign Manager, Ads Data Hub, Google Analytics, and Google Data Studio
• Support media partners with campaign tracking, creative optimization/changes and troubleshooting tag implementation
• Support internal marketing channels (search, social, CRM marketing) in tagging and tracking their assets for marketing visibility, including user of appsflyer for building click URL optimization user journey across web/app
• Support partner and internal team reporting needs both monitoring deliveries but also supporting optimization of existing campaigns (creative rotation optimization, dayparting, campaign capping per creative/campaigns reach and frequencies)

• Assist Ad Operations Manager with taxonomy and data governance and optimization of ad operation workflows.

What You Will Need:

• 3-6 years of experience in digital operations, digital marketing analytics, and/or marketing analytics
• Academic background in analytics, statistics, marketing, business, or related field. Undergraduate college degree required
• Must have experience working with trafficking systems, tagging tools, and data mining/reporting functions in excel or another similar tool. (CM360, DFP, Flashtalking, Innovid, IAS Google Analytics, Adobe tools, TMS, VIQ)

• Tagging experience is important (must have experience within CM360 Floodlight implementation, QA, and troubleshooting)
• An understanding of data flow from data layer through Google Tag Manager to Google Analytics and how to identify tagging inconsistencies and recommend solutions
• Candidate must have strong management capabilities, both operationally (to ensure that tasks such as reporting & trafficking are completed on time and accurately) as well as strategically (to ensure that guidance is given to all teams on how to enhance marketing efforts)
• Strong attention to detail to ensure that data anomalies/mistakes are avoided
• Experience with data manipulation languages (SQL) a plus but not required

• Must be 21 years of age or older
• Proficiency in Microsoft Word and Excel is required
• Ability to obtain and maintain all necessary licensing

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
Caesars Sportsbook & Casino reserves the right to make changes to the job description whenever necessary.
As a part of Caesars Sportsbook & Casino's employment process, finalist candidates will be required to complete a drug test and background check upon offer acceptance.
About Us
Behold! Caesars Sportsbook is here, and we're proud to be a part of Caesars Entertainment-the number one gaming company in the world with over 80 years of sports betting expertise.
At Caesars Sportsbook, we believe all our Team Members should be treated like Caesars. It's the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service.
As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we're creating new and exciting opportunities for you to be a part of our empire and make an impact.
Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember-We Are All Caesars!