Campaign Analyst at Merkle (Little Rock, AR)

| Little Rock, AR
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Company Description:

Diversity is embedded in who we are and all that we do: our mindset, our solutions, and in our teams to empower an inclusive, equitable environment. We put our people at the center, creating space for growth, understanding and learning so they can thrive. Our differences make us richer and enable stronger relationships with each other and foster greater impact for our clients. We engage with our communities to drive positive social impact by fostering equity and working to create a digital society that works for all.

We are champions for meaningful progress and we strive to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Job Description:

The Campaign Analyst delivers the information that drives our client's business. The Campaign Analyst translates the client marketing requests into actual output files that will touch the clients' customers or prospects. The Campaign Analyst is a challenging role, as the individual requires knowledge of both marketing and technical database system/campaign management software. Successful Campaign Analysts are able to identify and resolve potential issues before campaign execution. The issues may be data driven or related to client campaign instructions. Successful Campaign Analysts possess a detailed knowledge of the entire campaign process and can address any technical or business related issues impacting the process.

Key Responsibilities
• Independently execute the entire campaign process, from instruction receipt to file production, with zero defects on a continuing basis.
• Document and train other team members to perform campaign execution role as a back-up.
• Identify and resolve issues in client instructions prior to execution.
• Coordinate campaign tasks with the database team and communicate status.
• Creates complete QC queries or scripts to verify completeness and accuracy of file output.

Qualifications:
• Qualified individuals possess the Merkle attributes of being smart, curious, committed to vision, passionate, fun/pleasant, an achiever and having a sense of urgency.
• Relational Database Knowledge (RDBMS) - Demonstrated proficiency in understanding the structure and design of a relational database model in order to translate client requests into database language for development team or to create campaigns
• SQL Skills - Must be able to write queries to extract data needed for client requests, create queries to validate campaign audiences, and construct queries joining to multiple tables.
• Direct Mail or Database Marketing Knowledge - A basic understanding of the steps required to execute a direct mail campaign.
• Demonstrated proficiency using Unica or SAS Campaign and ability to train others.

Additional Information:

Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
More Information on Merkle
Merkle operates in the AdTech industry. The company is located in Columbia, MD, Atlanta, GA, Denver, CO, Chicago, IL, Seattle, WA, Hagerstown, MD, Norristown, PA, New York, NY, Marlborough, MA, Boston, MA, Carlottesville, VA, Pittsburgh, PA, Southfield, MI, Little Rock, AR, Austin, TX, Salt Lake City , UT, San Francisco, CA and Bend, OR. Merkle was founded in 1971. It has 4000 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 202 open jobs at Merkle, click here.
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