Business Analyst - Senior Analyst at Dentsu (Salt Lake City, UT)

| Salt Lake City, UT
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Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit

Job Description

We are seeking a Business Analyst/Consultant to join our Digital Experience team. This person will work closely with our strategy, design and engineering teams to deliver solutions for our clients. This role will act a subject matter expert on the technologies that we implement and will lead projects from start to finish, partnering with our clients throughout the engagement.

A successful candidate will be able to quickly understand and explain different technologies and solutions, explaining how they map to a clients business needs, think critically to identify insights and be able to clearly articulate client needs and engineering requirements. This is an exciting opportunity for a person to solve business problems, design systems, and have a direct impact on client’s lives. This role provides an excellent balance between technical thinking and client interaction.


  • Act as a Subject Matter Expert on CMS/DXP project implementations, providing guidance on the solution being built.
  • Facilitate and lead specifications elicitation meetings with the client
  • Analyze documentation from clients and vendors
  • Work with client Product Owner and team members to groom and refine features so that they are clearly defined and
  • Work closely with the Architects and project team to refine requirements and break them down into meaningful chunks of work that can be handed over for development and testing
  • Manage backlog and future specifications to ensure engineering team is aware of the pipeline
  • Create process/data flows to create a visual representation of requirements
  • Participate in design sessions and create wireframes as needed
  • Lead and/or participate in Agile ceremonies, estimation and scope creation
  • Manage requirements, specifications and track changes with use of effective change management process
  • Assist in creating QA test cases, client acceptance test plan and management of issue log
  • Conduct showcases and facilitate user acceptance testing with clients to gather feedback throughout the project
  • Create training materials and lead training sessions with the clients


  • 2+ years in a client facing role (consultancy or agency preferred)
  • Experience working in CMS, DXP or CaaS solutions
  • Strong communication skills and comfortable presenting information to internal and external stakeholders
  • Strong experience in eliciting, defining, analyzing and documenting business and user needs in the form of business, functional, non-functional requirements
  • Strong communication and problem-solving skills; ability to drive solutions with the clients and technical team
  • Deeply understand business processes/problems and bring that understanding to discussions with developers and designers, clients and other analysts
  • Experience with data or content modelling
  • Able to work in and support a team environment across different time zones
  • Strong project management and technology skills
  • Excellent written and oral communications skills
  • Proficiency in Jira and Confluence (or similar tools)
  • CMS/DXP platform experience (ie. AEM, Sitecore, Contentful, Drupal etc...)
  • Adobe Business Practitioner certifications (AEM, Target, Analytics) is a nice to have
  • Sitecore Administrator certifications (XP, Content Hub) is a nice to have
  • Contentful Certified Professional certification is a nice to have

Additional Information

At Merkle, we believe that a diverse environment improves us as a community and as a business. We want to foster an environment of growth, where all ideas and contributions are encouraged. We need this culture of courage to continue to thrive in our fast-paced industry. We embrace differences of opinion. We value diversity of experience and thought, which help us to challenge and define industry-leading solutions, and support our goal of being a great place to work.

All your information will be kept confidential according to EEO guidelines.


More Information on Dentsu
Dentsu operates in the AdTech industry. Dentsu was founded in 1901. It has 5090 total employees. It offers perks and benefits such as Health Insurance Benefits, Remote Work Program. To see all 591 open jobs at Dentsu, click here.
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