At GREY, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents.
POSITION OVERVIEW
Data Strategy is an integral division within the Strategy team at Grey. Our Data Strategists lead clients and teams through a journey of human-centered research to discover insights and inspiration and contribute to all phases of the strategic process. This unique role is a blend of creative and analytical thinking that deploys various tools and techniques that inspire creative communication and help clients better understand their target audience, map their experiences, size market opportunities, measure and optimize brand performance - all rooted in data-driven strategic insights. Our Data Strategist are partnered with our Planning in a 1:1 relationship, mirroring the relationship of art direction and copy. We feel that data must live at the core of everything we do to ensure we are making Famously Effective Work.
KEY RESPONSIBILITIES
- Develop a deeper understanding of the target audiences, consumer journeys, identifying both in-category and out of category opportunities.
- Build audience profiles based off of various syndicated and proprietary tools (i.e. Resonate, Simmons, IBM Watson).
- Design and plan creative research, including survey design, audience screening, focus groups, hypothesis testing through qualitative/quantitative analysis, etc.
- Synthesize research findings to uncover and articulate insights that will inspire strategy and inform the creative briefs - Data Strategists must be able to lead the team (and the client) through the analysis and synthesis processes, distilling down to focus on the most important insights and linking them together in a strategic framework.
- Collaborate with teams and ideate on insights in order to create strategic opportunities for innovative brand and product experiences.
- Build measurement strategies for brand campaigns across channels including digital, social, website, and CRM - Data Strategists are responsible for guiding client teams to define campaign objectives that ladder up to business goals and recommend appropriate tracking techniques using a variety of tools that will measure KPIs that help determine future optimizations.
- Educate clients on the value of data-driven services for their business, helping them define and quantify needs and offering potential solutions.
- Pro-actively engage with other specialty and new business teams across Grey's network, to strengthen the Grey data strategy framework, cultivate new opportunities, and activate compelling insights into action.
- Be a driver to create new data-led projects across clients within Grey by providing thought leadership on innovative data-driven solutions such as brand sentiment studies, category trends opportunities, MMM etc.
WHAT YOU WILL NEED:
- Intellectual curiosity and a desire to lean new Technical skills with some degree of autonomy (ie. SQL, Tableau)
- Creative critical thinking and problem-solving skills
- Strong comfort with Excel including the ability to perform functions like pivot tables and basic formulas
- A foundational knowledge of statistics
- The interpersonal skills to inspire and selflessly elevate the creative product
- A team mentality - succeed when the overall team succeeds
- The eye to recognize a great idea when they see it, and the experience to know how to make it better
- The skills needed to orchestrate, and the knowledge to direct the application of the different disciplines, resources, and personalities seamlessly
- 1-3 years of experience in an agency, marketing, or financial analysis background setting preferred
WHO YOU ARE:
- Creative: Putting together two things to create a third thing no one’s ever seen before
- Productive: Acting on ideas to make things happen and get stuff done
- Collaborative: Focused on the greater good versus personal gain
- Adaptable: Ready and able to embrace change
The base salary for this position at the time of this posting may range from $60,000 to $70,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details. #LI-Hy
At GREY we believe that being diverse, equitable and inclusive means we will be a company where ideas reflect, connect to, and impact culture because we are a place where everyone can fully participate in the work of making our ideas creative, famous and therefore effective in the world. Where every person is valued for distinctive skills, experiences and perspectives. It is supported by committed leadership, studio values, behaviors, policies and procedures that promote a culture where everyone’s difference is valued.
GREY is a place where who you are - your race, ethnicity, nationality, age, physical and mental abilities, sexual orientation, gender/gender identity, religious beliefs, political beliefs, socioeconomic status, family status - will not cause disparity in your experience, but instead energizes your creativity and becomes an important and beneficial part of the work you do.
Please be aware of the possibility of recruiting fraud. GREY does not conduct interviews via instant messaging platforms and will never request personal financial information such as bank account numbers, credit card information, or payment of any kind during the hiring process. All legitimate communication will come from an official @GREY.com email address. If you suspect fraudulent activity, please report it to us immediately. Stay vigilant and protect your personal information.
What We Do
Grey's mission is to create Famously Effective ideas that move people, business and the world forward—harnessing the power of creativity to solve business problems and deliver growth for the world's most influential brands and companies such as Procter & Gamble, Volvo, Haleon, Kellogg's, Applebee's, Modelo, The Coca-Cola Company, TUMI, and the Las Vegas Convention and Visitors Authority. Grey is proud to be part of AKQA Group—an international family of autonomous agencies with shared values and an independent mindset, backed by WPP (NYSE: WPP). In recent years, Grey has won a Grand Effie in every market it operates; has been named a Top 100 Global Most Loved Workplace; ADWEEK'S "Global Agency of the Year" twice; ADVERTISING AGE's "Agency of the Year" and CAMPAIGN magazine's "Global Network of the Year" in recognition of its creative and business performance.
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