Perplexity is an AI-powered answer engine founded in December 2022 and growing rapidly as one of the world’s leading AI platforms. Perplexity has raised over $1B in venture investment from some of the world’s most visionary and successful leaders, including Elad Gil, Daniel Gross, Jeff Bezos, Accel, IVP, NEA, NVIDIA, Samsung, and many more. Our objective is to build accurate, trustworthy AI that powers decision-making for people and assistive AI wherever decisions are being made. Throughout human history, change and innovation have always been driven by curious people. Today, curious people use Perplexity to answer more than 780 million queries every month–a number that’s growing rapidly for one simple reason: everyone can be curious.
We are hiring for an experienced Data Scientist to accelerate our growth marketing efforts and help Perplexity expend its reach globally. You’ll work closely with our Growth, Marketing, Product, Enterprise and Partnership functions, using data-driven insights to optimize marketing strategies across paid acquisition, social media, brand initiatives, promotional campaigns, and consumer partnerships.
This role offers the chance to significantly influence how our marketing strategies evolve and scale in a dynamic startup environment.
Responsibilities
- Collaborate closely with Growth, Marketing, Product Marketing, and Enterprise Growth teams to provide data-driven insights and recommendations
- Analyze paid acquisition channels and campaigns performance, identifying opportunities for optimization and growth
- Conduct analysis on social media performance and marketing spend to maximize reach, engagement and effectiveness
- Lead lightweight user research and apply insights to refine market targeting and user segmentation strategies
- Design, implement, and interpret A/B tests to continuously enhance marketing performance and effectiveness
- Define, implement, and visualize key marketing metrics, creating dashboards to track and communicate marketing effectiveness and ROI
- Develop data models and pipelines to improve analytics efficiency and data accessibility
Qualifications
- Have 4+ years of experience working as a data scientist or related role
- Have experience with the following areas: product marketing, paid acquisition, SEO, social and/or lifecycle marketing
- Are proficient in SQL and experienced with BI and visualization tools (e.g., Omni, Mode, Hex, Looker)
- Have experience designing, implementing, and analyzing A/B tests
- Take ownership and are a self-started who thrives with open-ended problems
- Have experience with data modeling (e.g., dbt, Airflow)
Preferred Qualifications
- Previous experience at a high-growth startup or early-stage growth/marketing data science role
- Hands on-experience with dbt and data engineering/analytics engineering
- Experience with Snowflake
- Comfortable with Python for data analysis
- Machine learning experience
The cash compensation range for this role is $200,000 - $270,000
Perplexity Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Perplexity and has not been reviewed or approved by Perplexity.
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Fair & Transparent Compensation — Feedback suggests pay is positioned as competitive, with salary ranges benchmarked against leading AI companies across roles and locations. Total packages commonly include base, equity, and performance components that many consider strong for technical roles.
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Equity Value & Accessibility — Feedback suggests broad equity participation enables employees to share in company growth on standard vesting schedules. Early‑stage upside and meaningful grants are highlighted as important parts of total rewards.
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Healthcare Strength — Feedback suggests the package includes comprehensive medical, dental, and vision coverage alongside primary care and mental‑health programs. Added wellness offerings like fitness support, gym access, and related stipends reinforce overall health support.
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What We Do
The most powerful answer engine. Powering curiosity with answers backed by up-to-date sources. This is where knowledge begins.
