Country
Denmark
Job Family
Operations
Our Mission
YouGov is a global research data, and analytics group. Our mission is to offer unparalleled insight into what the world really thinks and does. With operations in the US, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world’s largest research networks.
Job Description
Our YouGov Shopper Intelligence business manages a panel of 3.000 families in Denmark. These households continuously register their groceries with the use of our reporting solution, an app called MyScan. Via the data we collect on these daily purchases, we analyze trends on the Danish market and report these to our clients (manufacturers, retailers etc).
In an exciting new initiative, YouGov Shopper Intelligence is more than doubling the panel by partnering up with Heco who have developed an app called Optius to passively collect purchase data. By adding those passively collected data to our existing panel, YouGov Shopper Intelligence will be able to deliver an unprecedented level of detail to FMCG and retail clients.
The Data & Quality Specialist will support in matching the YouGov Shopper Intelligence purchase database to the passively measured data and vice versa, based on an algorithm and improved manually where needed . The Data & Quality Specialist will pair passive data from the Optius app with big data from our database and maintain data quality through rigorous quality checking and adjustment. The Data & Quality Specialist will improve database coding through accurate classification and measurement. The Data & Quality Specialist will regularly analyse their work and identify ways to improve data quality and further evolve classification, collaborating with other Data & Operations colleagues to develop comprehensive processes & techniques to drive best practice.
You Will:
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Support in matching the YouGov Shopper Intelligence purchase database to the passively measured data and vice versa, based on an algorithm and improved manually where needed.
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Aim to improve the database and coding quality to ameliorate the matching and classification for both sources (MyScan and Optius) of FMCG data.
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Analyze progress and translate those findings into actionable next steps.
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Collaborate with local Data & Operations colleagues as well as a broader team of data management colleagues internationally.
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Combine working with different stakeholders to keep the project running smoothly.
You Have:
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A Masters or Bachelors degree in a business or marketing related field.
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An analytical approach but with a creative and innovative mindset.
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A keen eye for detail in data handling and working with large datasheets, both numeric and character.
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Advanced Excel skills.
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Solid knowledge of statistical tools (SPSS or R is a plus).
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Fluent Danish language skills.
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Advanced English language skills.
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Proactive, can-do mentality that not only relies on the team but also yourself to overcome the challenges along the way.
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A first professional experience in Data Analysis is a plus.
We offer:
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Hybrid working model (x2 days p/w in office)
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An adventure full of known and unforeseen challenges.
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The opportunity to further develop your professional skills and talents and build your career within FMCG and data.
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An exciting work environment that brings people together from different nationalities.
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A competitive salary & package.
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A dynamic and fearless team with space to be who you are, built on trust, respect and the right solutions
Our Nordic office is located in Copenhagen, Ørestad. Easy to travel to by metro or train, also from for example Malmö or Lund, with a very good train connection over the bridge. We aim for the ideal work-life balance and offer a hybrid working environment.
Company Description and Culture
YouGov is a global online research company, offering insight into what the world thinks.
We speak daily to our panel of over 27 million registered members to understand opinion and behaviors around the world. We have a strong reputation as a source of accurate data and we’re trusted by the world’s biggest brands to get it right, making us the most quoted market research source in the world.
Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.
We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.
Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.
Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy
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What We Do
Growth from Knowledge.
For over 89 years, we have earned the trust of our clients around the world by solving critical questions in their decision-making process.
We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends.
In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms - GfK drives “Growth from Knowledge”.
For more information, visit GfK.com.
