How you will achieve success:
- Work with the Advertising department to collect and analyze PPC and DSP advertising data. Design and evaluate experiments for advertising strategies and tactics.
- Monitor key product metrics, and determine root causes of changes in metrics.
- Be able to create and maintain models and dashboards on Power BI. Proficient with DAX. Build and analyze dashboards and reports to help measure and inform our advertising strategy.
- Use Amazon Marketing Cloud to pull queries and analyze results of our combined PPC and DSP campaigns.
- Able to interpret and define business questions and translate them into SQL queries. Able to build and maintain data pipelines through power automate.
Experiences that will help you in this role:
- Required
- Bachelor's in Computer Science. 2-5 years' experience in a data analyst role, bonus for experience in digital marketing, PPC or DSP.
- Expert level proficiency in SQL, Excel, and in statistical analysis tools, BI tools preferably Power BI & Quicksight.
- Adept at queries, analyzing results using statistical techniques, report writing, and presenting findings.
- Quick learner, analytical thinker and able to rapidly acquire and apply technical skills under tight deadlines. Must be detailed oriented and have the ability to prioritize multiple tasks.
- Excellent English communication skills, both written and verbal.
- Preferred
- Experience analyzing PPC (or DSP) and search advertising products on multiple ecommerce marketplaces highly preferred.
- Experience with Amazon Web Services, or Amazon Marketing Cloud.
Top Skills
What We Do
Buy Box Experts is a marketing agency for medium to large online sellers, as well as investors of businesses selling on Amazon. We provide website owners and Marketplace sellers with strategic and technical expertise to increase sales velocity profitability. By helping management teams develop better models for product acquisition and distribution while also providing ground-level training and technical expertise for their staff, we’ve helped many sellers streamline their businesses and increase their sales volume exponentially.
Our Marketplace Services Division utilizes a strategy designed to maximize a client’s products exposure, reduce order cancellations and increase positive customer feedback. At the core of the Marketplace Optimization strategy is data collection and analysis. We identify poor performing signals and then correct problems and enhance marketplace visibility to increase marketplace-referred sales.
Our BBE Programmatic advertising solutions drive sales velocity and brand exposure for our client brands. Developing shopper profiles and exposing unique-to-Buy Box Experts targeting options and media gives our brand campaigns a leg up on the competition. With a laser focus on marketplace sales velocity and profitability, the BBE platform crunches data for optimization, leveraging dozens of signals and performance indicators to fine-tune campaign performance.
BBE’s recent accolades include making the Inc. 5000 of America’s fastest growing companies, ranking #49 in the Utah 100, Comparably’s Top 20% in Diversity, and earning the 2021 Transformative CEO from the CEO Forum.
