Company Overview:
Good Apple is a highly specialized media and measurement agency. We develop impactful, people-first paid media strategies for brands that care to make a difference in the pharma and retail space. Good Apple prides itself on the core values of Unstoppable Momentum, Pathfinding, Always Growing, Heart First, and Intense Inner Drive. We are re-opening a permanent office in New York City, and we’re looking for a talented data analyst who will join our team.
As an Apple, you have a unique opportunity to truly create the destiny and pathway that fuels you each day and drives you to deliver the best results for yourself as well as your clients. As a Data Analyst, you will act as a strategic partner to your clients and media team, solving complex problems through metrics and analysis. Our Data Analysts have a curious, logical mindset with an interest in advertising and digital marketing analytics, working internally across disciplines to deliver the most impactful integrated media solution for our clients.
Key Responsibilities:
- Collaborate with internal teams to translate business needs into measurement plans and their implementations via website/ad-server tracking setups and data flows
- Democratize data and insights through data integration and the use of visualization tools
- Work with media teams to create marketing plans and ensure measurement requirements are built into the media structure
- Turn business requirements into metrics and implement tracking solutions to measure those metrics
- Learn what makes an effective media plan so you can be the voice of the data for the media teams and clients to guide media planning and optimization
- Build dashboards and supporting SQL database setups for weekly, monthly and quarterly reports and analyses for clients
- Create clean, effective, and actionable presentations for clients and internal teams
- Excellent analytical skills and the ability to plainly communicate results to clients and internal teams
- Lead and contribute to improvements in processes (technical or business) for reporting and analysis
- Diligently see solutions through to the end and be meticulous on QA
Desired Skills/Qualifications:
- Bachelor's Degree with 3.0 or higher GPA or equivalent work experience
- 0-2 years of marketing or analytics experience
- Creative problem-solving skills and clear communication of results to a non-technical audience
- Excellent communication skills to both internal teams and clients – presenting to clients is an expectation
- Fast learner, comfortable using advanced SQL, experience working with data pipelines, understanding data architecture
- Experience working with 3rd party media tools such as Google Campaign Manager, data visualization tools (Looker, Tableau), Cloud DBs (Snowflake, Redshift), Pipeline tools (Rivery, Fivetran), and AI platforms (Data Robot, Dataiku)
- Familiarity with tag managers, tagging implementation, and website architecture
- Meticulous attention to detail
- Background in a logic-based field or experience in a logic-focused role is ideal
- Experience with Amazon Web Services a plus
- Programming experience and other technical website knowledge is a plus
Top Skills
What We Do
Good Apple was born right in the midst of a great period of financial uncertainty. Built on the belief that big agency bureaucracy wasn't necessary to drive scaleable results, a group of former Razorfish employees came together to try and recreate the magic of the early days of Avenue A. Over ten years later, Good Apple continues to operate as that group of friends you love to collaborate with whether you are an employee, publishing, agency, or client partner.
