Data Analyst (iGaming)

Position: Data Analyst (SaaS, iGaming)
Engagement Type: Independent Contractor; Full Time
Location: Remote in Azerbaijan

We are looking for a skilled and analytical Data Analyst with proven iGaming experience to join our team. The ideal candidate has 3+ years of hands-on data analysis experience and a strong understanding of player behavior, segmentation, and performance analytics within the iGaming industry.
Market Research & Competitor Analysis

• Conduct detailed market research to understand target audience segments.
• Analyze industry trends, player behaviors, and competitor strategies to support strategic decisions.

• Gather demographic, behavioral, and psychographic data from multiple internal and external sources.
• Apply statistical techniques to interpret complex datasets and identify actionable insights.

• Develop and optimize customer segmentation models based on quantitative and qualitative research.
• Define audience segments that support personalized marketing, retention, and product strategies.

• Create detailed customer profiles and personas based on real user behavior.
• Ensure profiles accurately support marketing, product planning, and targeting efforts.

• Collaborate with marketing teams to design and launch targeted campaigns.
• Tailor messaging and offers according to specific segment needs and behaviors.

• Build end-to-end customer journey maps for key user segments.
• Identify touchpoints and opportunities to increase engagement, conversion, and retention.

• Work with creative and CRM teams to develop personalized communications and content.
• Ensure content strategies align with audience insights and segmentation data.

• Track campaign performance and segment behavior using defined KPIs.
• Deliver regular reports highlighting trends, insights, and optimization opportunities.

• Provide actionable insights to product, retention, sales, and customer service teams.
• Support business units in tailoring strategies for different customer segments.

• Use analytics and visualization tools such as Google Analytics, Tableau, Power BI, CRM systems, and marketing automation platforms.
• Stay informed about new data tools and emerging technologies.

• Continuously refine segmentation strategies based on new data and changing market dynamics.
• Benchmark internal practices against industry standards.

• Ensure compliance with GDPR and other relevant data privacy regulations.
• Maintain confidentiality and security of all research data.

• Minimum 3 years of experience in data analysis
• iGaming experience is a MUST
• Strong proficiency with analytics and visualization tools (Power BI, Tableau, GA, etc.)
• Solid understanding of segmentation, customer journeys, and lifecycle behavior
• Strong analytical and statistical skills
• Excellent communication and presentation abilities

Fast-growing and innovative iGaming environment

Remote and flexible work setup

Opportunity to shape data-driven strategy and growth

Supportive and collaborative team culture