The Role
Lead analysis of large cross-platform TV and streaming datasets for marketing attribution, audience segmentation, media mix modeling, and optimization. Build queries, validate data, define analytical logic, and support scalable data products and automated workflows. Collaborate with engineering, marketing, research, and acquisition teams while maintaining data quality, governance, documentation, privacy, and legal compliance.
Summary Generated by Built In
Job Responsibilities / Typical Day in the Role Big Data Analytics & Modeling
• Lead the querying, mining, and analysis of large datasets—including Smart TV, media exposure, cost, and viewership data—to support marketing performance and attribution measurement.
• Manage analytics roadmap for cross-platform viewership across linear TV and HBO Max and Discovery+ Streaming platforms.
• Guide the application of statistical modeling techniques for audience segmentation, attribution, media mix modeling, and marketing optimization.
• Ensure analytical outputs are accurate, reproducible, and aligned with business needs.
• Support the translation of analytical projects into scalable, automated data products and repeatable workflows.
• Leverage AI tools and platforms to engineer prompts, develop custom agents, and drive workflow automation across team operations
Data Infrastructure & Engineering Collaboration
• Partner with data engineering teams to access, combine, and validate structured and unstructured data sources.
• Contribute to the development and maintenance of data models, pipelines, and analytical frameworks.
• Create data dictionaries for raw data inputs and define how business logic should be applied for reporting, modeling and attribution outputs.
• Ensure data lifecycle governance best practices are followed across collection, access, and storage and support business objectives and goals.
• Oversee data quality, version control, and documentation standards for the analytics team.
• Leverage AI tools to automate data processing, enhance analytical workflows, and identify opportunities for improved efficiency and insight generation.
Cross Functional Coordination
• Translate business questions into clear analytical requirements for the team.
• Coordinate with marketing, research, and subscriber acquisition teams to ensure analytical tools support business operational needs and KPIs.
• Support ad hoc analytical projects and evolving business priorities.
• Manage data privacy and legal requirements for marketing use cases.
Must Have Skills / Requirements
1) SQL experience
a. 3+ years; Data Query building expertise, partnering with engineers in previous roles.
2) Data prep for Data Analytics
a. 3+ years; Working with Big Datasets for end-use for data visualization or analysis.
3) Experience working with ETL Data Workflows
a. 3+ years; Extract, transform, and load disparate data sets from various platforms (internal and external data sources).
Skills Required
- 3+ years of SQL experience, including query building and partnering with data engineers
- 3+ years preparing large datasets for data visualization or analysis
- 3+ years of experience with ETL data workflows across disparate internal and external data sources
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The Company
What We Do
Anblicks is a Cloud Data Analytics Company based out of Dallas, TX, with offices in USA, India, and Australia. Since 2004, Anblicks has been helping customers by bringing value to their data and implementing modern data architecture and advanced analytics solutions in the cloud.
