Data Analyst - Marketing

About us

We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels. 

Great journeys start with Trainline 🚄 

Now Europe’s number 1 downloaded rail app, with over 125 million monthly visits and £5.9 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, eco-friendly and affordable as it should be. 

Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey. 

Introducing Data Analytics at Trainline 👋

Data Analytics is central to how we build products, delight our customers and grow our business. Our Data Analysts are embedded across cross-functional teams which exist across product and marketing. They work closely with Marketing Managers, Product Managers, Software Engineers and Commercial, and partner directly with Embedded Data Scientists and wider data functions. They have a high degree of autonomy and are empowered to drive the success of their teams by enabling the build, measure, learn cycle.

As a Data Analyst in our Marketing team, you will be involved in driving insights into marketing performance, customer acquisition and engagement to enable us to deliver impactful marketing strategies. You’ll create focus and accountability in teams by setting metrics and goals, ensure we’re learning as we progress through experimentation, and ensure we’re feeding insights back into future decision making. Ultimately this will require a strong focus on driving measurable marketing impact, drawing on a broad range of analytical and statistical techniques to unlock the most benefit.

Data Analytics exists within the wider data organisation as part of the tech org and is complemented by Data Science, Machine Learning, Data Engineering, Business Intelligence and Data Product Management. This growing and dynamic data team has an outsized impact on business outcomes and will provide the opportunity for growth and development for ambitious Data Analysts.

As a Data Analyst at Trainline, you will… 🚄
As a Data Analyst, you will be responsible for supporting the full marketing lifecycle. You’ll work autonomously with marketing stakeholders to:

• Actively drive ideation and optimisation of marketing campaigns through deep dives into customer behaviour and channel performance

• Influence marketing strategy and budget allocation through opportunity sizing and performance analysis

• Ensure we have the right data tracked to understand campaign performance and customer journeys across channels

• Support marketing experiments, campaign launches and optimisation through data-driven decision making, while keeping teams accountable and impactful

• Deep dive into experimentation results (e.g. A/B tests, incrementality testing) to understand causal impact and inform future campaigns

• Put together dashboards to enable teams to track key marketing KPIs and north star metrics

We'd love to hear from you if you have... 🔍

• 2+ years proven experience using analytics to drive business decisions

• Experience working in marketing analytics, with exposure to at least one of: Performance Marketing, Brand Marketing or CRM

• Strong understanding of experimentation (e.g. A/B testing, incrementality testing) and how to evaluate marketing effectiveness

• Ability to distil and communicate results of complex analysis clearly and effectively to all levels, including senior management

• Experience measuring marketing performance and impact (e.g. campaign effectiveness, attribution, customer engagement)

• Strong PowerPoint and presentation/communication skills

• Strong data visualisation skills using tools like Tableau, Spotfire, Power BI etc.

• Strong SQL skills required

• Experience in Python with predictive modelling, regression techniques as well as wider techniques like clustering / random forest is desirable

• Tech Stack: SQL, Python, R, Tableau, AWS Athena + More!

More information:

Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits. 

We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one! 

We're operate a hybrid model to work and ask that Trainliners work from the office a minimum of 60% of their time over a 12-week period. We also have a 28-day Work from Abroad policy.

Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do: 

• 💭 Think Big - We're building the future of rail 

• ✔️ Own It - We focus on every customer, partner and journey 

• 🤝  Travel Together - We're one team 

• ♻️ Do Good - We make a positive impact 

We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.

Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor!