Data Analyst II - Marketing Analytics

Posted 3 Days Ago
Seattle, WA, USA
In-Office
87K-117K Annually
Mid level
Fintech • Financial Services
The Role
Perform marketing measurement and statistical analyses to evaluate marketing investments. Build and maintain Tableau dashboards, write SQL to extract and prepare data, collaborate cross-functionally, and deliver insights on forecasting, experimental design, incrementality testing, and ML model outputs to inform marketing strategy.
Summary Generated by Built In

As a Data Analyst II within Marketing Analytics, you’ll perform in-depth analyses to best evaluate marketing investment and drive optimal spending decisions. You will build scalable reporting solutions that enable confident, data-driven decision-making and deliver reliable data-driven insights that contribute to marketing strategy, while working closely with predictive models and forecasting algorithms.

About the Role

  • Be a subject matter expert on marketing measurement.

  • Leverage analytical expertise and sound statistical reasoning to deliver clear, meaningful insights to complex, ambiguous questions.

  • Build and maintain Tableau dashboards, communicating trends and opportunities to stakeholders.

  • Collaborate with team members to review analyses, code, and dashboards, ensuring high-quality deliverables that answer the right questions.

About You

  • Bachelor's degree in Statistics, Computer Science, or a related field required; advanced degree a plus.

  • 3+ years working in an analytical role in a business context is required; experience in marketing analytics is strongly desired.

  • Strong proficiency in SQL, including ability to write moderately complex SQL queries to build tables and views and extract data needed for analysis.

  • Strong proficiency in Tableau and Excel, with Python or R experience preferred as well.

  • Strong background in statistical analysis, with practical experience in experimental design, forecasting, and incrementality testing, and understanding of foundational statistical concepts (conditional probability, causal inference, statistical significance).

  • Experience reporting on and analyzing outputs from machine learning models.

  • Experience using AI code generation tools such as Snowflake Intelligence, Github CoPilot, and Anthropic Claude Code.

  • Strong cross-functional collaboration skills, with the ability to work effectively across teams and build alignment.

  • Strong communication and data storytelling skills, with the ability to explain complex ideas clearly to non-technical audiences in both written and verbal formats.

  • Strong curiosity that doesn’t stop at the “What?” but seeks to understand the “Why?” and “What if?”

What you’ll get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About us

Redfin is a technology-driven real estate company with the country's most-visited real estate brokerage website. As part of Rocket Companies (NYSE: RKT), Redfin is creating an integrated homeownership platform from search to close to make the dream of homeownership more affordable and accessible for everyone. Redfin’s clients can see homes first with on-demand tours, easily apply for a home loan with Rocket Mortgage, and save thousands in fees while working with a top local agent.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time.  Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law.  The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws.  Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at [email protected].

The compensation information below is provided in compliance with all applicable job posting disclosure requirements. The compensation for this position is $86,600.00-$117,200.00. The position may also be eligible for an annual bonus, incentives, and other employment-related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid-time off. More information regarding these benefits and others can be found here. The information regarding compensation and other benefits included in this paragraph is the company’s current, good faith estimate at the time of posting. [Compensation and benefits are subject to modification from time to time as the Company, in its sole and exclusive discretion, deems appropriate.] The Company may determine during its future reviews of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position. Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the Fair Chance Initiative for Hiring.

Skills Required

  • Bachelor's degree in Statistics, Computer Science, or related field
  • 3+ years working in an analytical role in a business context
  • Experience in marketing analytics
  • Strong proficiency in SQL, ability to write moderately complex queries
  • Strong proficiency in Tableau
  • Strong proficiency in Excel
  • Python or R experience
  • Strong background in statistical analysis, including experimental design, forecasting, and incrementality testing
  • Experience reporting on and analyzing outputs from machine learning models
  • Experience using AI code generation tools (Snowflake Intelligence, GitHub Copilot, Anthropic Claude Code)
  • Strong cross-functional collaboration skills
  • Strong communication and data storytelling skills for non-technical audiences
  • Curiosity and ability to probe underlying causes and alternative scenarios
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The Company
23,500 Employees
Year Founded: 1985

What We Do

Rocket Mortgage, formerly known as Quicken Loans, is a Detroit-based digital mortgage lender helping consumers buy homes, refinance existing mortgages, and access home-equity products. Its mission is to “help everyone home,” supported by technology-enabled experiences such as electronic closings. Founded by Dan Gilbert, the company serves millions of clients and operates as a separate mortgage-lending subsidiary within Rocket Companies for homeownership needs.

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