WHAT YOU’LL ACCOMPLISH
- Support data roadmap goals by establishing a framework in how we evaluate success from a content perspective. This includes developing metrics and establishing historical benchmarks related to member engagement and consumption habits.
- Track and report KPIs across key parts of the content and experience engine, creating insights from various sources like workout data, social media posts and product analytics. This role will identify reporting gaps and potential growth opportunities through analyses.
- Help facilitate weekly recaps of core company KPIs; be able to pinpoint where relevant data trends impact core KPIs.
- Ensure all experience team members can adequately track and gain insights into their channel’s performance through detailed dashboard visualizations
- Assist on ad hoc analysis to better understand efficiencies of content delivery and how we communicate to our core consumers, etc. Bonus points if you have statistical expertise with analyses like regressions.
- Work on the development of the technology roadmap to capture, manage, and leverage customer/consumer data to improve marketing and personalization initiatives.
WHO YOU ARE
- Technical: You’re experienced in content analytics and are comfortable working with ambiguous data. While most of the data you’ll be analyzing is created by us, bonus points for any expertise in the following: Amplitude Analytics, Google Analytics, HotJar, Meta Business Manager.
- Data Native: You have 3+ years’ experience with dashboard and data visualization creation with a proven track record assuming ownership, moving quickly to implement ideas, and delivering results and in a fast-paced environment. You have deep knowledge of data platforms and analytics tools, including BI Expertise (Domo/Tableau), SQL, Python, and Excel.
- Critical Analytical Thinker: You are comfortable and familiar with collecting and analyzing internal and external data. With a data driven mindset, you pinpoint and articulate problem areas and are comfortable in an environment of change and improvement. You are confident in creating and presenting solutions to your cross functional partners and leaders. You have at least a basic understanding of statistical testing and experimentation.
- Collaborative & Communicative: You work hard and work well with other departments and teams. You listen to feedback and listen to your team and co-workers needs and expectations. You ensure the teams you work with know where projects stand. You have a strong ability to prioritize projects with minimal supervision.
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What We Do
New to market, incredibly innovative, and already recognized as one of the Boston Globe’s Top Places to Work, Hydrow is the Live Outdoor Reality (LOR)™ rowing machine that delivers on-river experiences at home with workouts led by world-class athletes. Engaging twice as many muscles as cycling (86%, in fact), Hydrow’s interactive technology delivers challenging virtual fitness programs, including On the Mat offerings like yoga and Pilates from gorgeous locations around the world.
Why Work With Us
Hydrow connects users with an entire community of fellow rowers who experience the rivers and waterways of the world together in synchrony. You, too, can be part of that community. At Hydrow, you’ll have the chance to shape a company that is disrupting the fitness industry while creating engaging content unmatched in the marketplace today.
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