DACH / German Lead
Location: Germany (Berlin preferred) / Hybrid
Reporting to: EMEA Managing Director
Type: Full-time (Open to FTC)
About NewGen
NewGen is a social-first creator and influencer marketing agency with around 100 staff across Manchester, London, New York, Copenhagen and Paris.
We build campaigns and always-on social programmes for some of the world's biggest brands across gaming, consumer tech, FMCG, travel and entertainment, powered by our proprietary technology and a creator-first approach. Germany is one of our biggest growth priorities, and this role is the person who makes it happen.
The Role
You will own and lead NewGen's expansion into Germany and the wider DACH region. This is a rare opportunity to build a market from the ground up, with the backing of an established, fast-growing international agency behind you. You will be NewGen's face in Germany: winning new business, growing our existing global clients into the market, and building the NewGen brand and reputation across the German industry.
What You'll Do
- Own NewGen's German and DACH market entry strategy, revenue targets and growth plan.
- Drive new business: identify, pitch and win German brand clients, building a strong local pipeline.
- Expand NewGen's existing international clients into Germany, working closely with our UK and US client teams.
- Represent NewGen externally through PR, speaking opportunities, industry events and trade press, building our profile and brand across the German market.
- Build a network of German creators, talent and platform partners across TikTok, Instagram, YouTube and Twitch to power local campaigns.
- Show up where the German industry gathers: OMR, DMEXCO, Gamescom and beyond.
- Localise NewGen's propositions and creative product for German audiences, culture and platforms.
- Lay the foundations for a local team and office as the market scales, and hire and lead that team over time.
Who You Are
- A proven new business winner in the influencer marketing, social or creative agency world, with a strong network of German brand-side marketers.
- A credible market builder: entrepreneurial, self-starting and comfortable being the first person on the ground.
- A natural ambassador who is confident on stage, in the press and in the room with senior clients.
- Deep understanding of German social and creator culture and how it differs from UK/US markets.
- Fluent in German and English.
- Gaming experience is a big plus but not essential. NewGen has a strong gaming vertical.
Office Location & Days
- Germany-based, with Berlin preferred
- Hybrid working
- Regular collaboration with NewGen's international teams across the UK, US, Copenhagen and Paris
- Travel across Germany/DACH and internationally as required
Benefits
- 28 days holiday per year, including bank holidays and a NewGen reset policy that entitles an additional 10 holiday days off per year (post probation)
- Additional birthday day off
- Christmas closure period
- Ben Allowance — subsidised bespoke benefits package giving you access to benefits you want (Childcare, enhanced pension, healthcare, gym, Netflix, Deliveroo, you name it, it's on there)
- Enhanced Maternity & Paternity policy and enhanced policies for same-sex and non-binary couples
- Enhanced compassionate leave so you can genuinely take the time you need
- Flexible working hours — earlier start for an earlier finish or a later start for a later finish. We want you to work in a way that works best for you and your life
- AI Budget — £30 a month to spend on AI to support your role
- Company summer and winter social gatherings and away days
- Community days — we give you time off to go support a cause you believe in
- Culture — enjoy perks such as a fully stocked kitchen, happy hour, monthly vibes and team bonding activities, all alongside an incredible team of people
NewGen is committed to building a diverse and inclusive workplace. We welcome applications from all qualified candidates regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.
Skills Required
- Proven success winning new business in the influencer marketing, social, or creative agency sector
- Strong network of German brand-side marketers
- Entrepreneurial, self-starting approach and comfort being the first person on the ground
- Confidence representing the company on stage, in the press, and with senior clients
- Deep understanding of German social and creator culture and its differences from UK and US markets
- Fluency in German and English
- Gaming experience
- Germany-based, with Berlin preferred
What We Do
We're NewGen, the social-first creative and creator agency that sits at the intersection of culture, community, and creators. We exist because we think agencies have been slow to adapt to major shifts in consumer behaviour and digital engagement, clinging to outdated methodologies that no longer pack the desired punch. Bringing new thinking into all corners of our business, life at NewGen is fast, forward-thinking, and fun.
