Director of UX Strategy
Seniority: Director Level
We’re looking for a UX-first leader who applies CX strategy thinking across ecommerce, B2B platforms, and digital products along customer journey touchpoints.
This is both a director and an execution role. You’ll provide UX direction to the team, help shape design decisions, and apply feedback directly to UX/UI prototypes, ensuring the work reflects a clear, research-grounded point of view. You’ll also own the execution of prioritization and roadmap deliverables, synthesizing input from research/analytics, business owners, and design into documented directions the full team can build from. We need someone who can support and communicate “why it works” to clients and cross-functional disciplines.
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The day to day spans these core responsibilities:
Strategy & Execution
- Partner with teams to build a design-informed product roadmap that balances creative vision with business goals
- Engage design as an input to early-stage planning
- Document design strategy, rationale, and key decisions for team alignment
- Support the team from strategic UX thinking to tactical design executions
Research + Analytics Integration
- Lead research synthesis workshops translate raw customer data into actionable design directions
- Build CX journey maps and identify audience use cases
- Support clients and designers in understanding the connection between research findings and design decisions
Client Communication & Presentations
- Lead UX thinking and articulate design decisions, grounded in research and strategy
- Lead discovery calls and strategic workshops to uncover true customer needs
- Establish success metrics with clients upfront; report on design impact post-launch
Domain Expertise
- Develop deep ecommerce expertise (conversion optimization, funnel clarity, personalization, product discovery)
- Help build secondary B2B experiences (user adoption, workflow clarity, enterprise workflows)
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Required Experience
- 6+ years in design execution, product strategy, and UX leadership roles
- An expert in ecomm and B2B digital products
- Proven track record managing stakeholder relationships and presenting to senior leadership
- Strong research literacy and ability to synthesize analytics, user research from findings to strategy
- Portfolio or case studies demonstrating both execution and strategic thinking
- Excellent communication skills: explain design rationale clearly to non-designers and clients
- Comfortable with ambiguity — can shape direction without requiring perfect specs upfront
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Nice-to-Have
- Experience with design systems and how to maintain consistency at scale
- AI/automation fluency — curious about design-to-code tools and research synthesis with AI
- Conversion optimization background
- Data analysis skills — can interpret metrics and identify patterns
- Workshop facilitation experience
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Team Structure
You'll be joining a design department with:
- Executive Creative Director focused on vision, culture, and strategic positioning
- UX/UI Design Director focused on design systems and visual consistency
- CX Design Director focused on customer journeys and experience execution
- Copy + Content Director
- Team of multi-disciplinary designers
- Data + Analytics Lead
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What We Offer
Culture
- Creative excellence with space to do your best work
- True work-life balance
- Collaborative team of UX designers, strategists, and developers
Benefits
- Salary: $160,000/year
- Comprehensive health, dental, vision insurance
- 401(k) with company match
- Unlimited PTO
- Hybrid work Tues-Thurs in Madison Square Office
- Latest UX tools and technology
Skills Required
- 8+ years in design, product strategy, or UX leadership roles
- 5+ years of hands-on executional experience with ecommerce and/or B2B digital products
- Proven track record managing stakeholder relationships and presenting to senior leadership
- Strong research literacy -- can read analytics, synthesize user research, and translate findings into strategy
- Portfolio or case studies demonstrating strategic thinking (not just beautiful design)
- Excellent communication skills: explain design rationale clearly to non-designers and clients
- Understanding of design principles and craft -- you respect design and understand what excellence looks like, even if you don't execute it
What We Do
we are wellcom – innovative, creative content shop and tech-forward, creative production agency in one. We offer a fresh way to make your advertising effective, engaging and measurable – no matter the channel, medium or scale. Our superpower? A unique, holistic approach to creating and producing content. See how it makes collaborating with us seamless, from beginning to end.
