CX Strategist

The CX Strategist drives how and why our campaigns show up to our audiences. 

Their responsibility is to plan a set of coordinated tactics across paid, earned and owned that will achieve objectives and KPIs. They think about the mechanisms of a campaign and the strings they can pull for each tactic to drive the desired action. They also ensure we have objectives-driven campaigns supported by measurement plans and reporting that help deliver great work consistently.

The ideal candidate should be well-versed in all paid, owned and earned best practices. They need a passion for data and to bring a sense of curiosity to work each day. They should be capable of working on multiple projects at once, collaborating in a fast-paced team environment, and interacting directly with senior stakeholders both within our clients’ organizations and internally.

Responsibilities

• Work with clients and internal teams to translate brand strategies into activation plans designed to achieve defined KPIs/goals
• Build activation plans related to the campaign journey including all paid, earned and owned touchpoints within client-provided budget for buy-in with clients
• Ensure detailed plans serve as the source for scoping and briefing material for internal teams that execute tactics
• Continuously monitor development of marketing tactics for strategic connection to overall marketing goals and tactical KPIs
• Continuously monitor work in the market and performance indicators to make decisions on budget, direction and improvement opportunities
• Coordinate implementation with appropriate SME’s
• Coordinate changes expeditiously with appropriate teams to keep work evolving and performing
• Work with data on performance trends and implications and provoke strategic questions for mining data, developing tests and creating pro-formas and campaign projections
• Will be responsible for campaign report development and client presentations of those reports
• Feed learnings back to planning as input into research and planning opportunities to evolve our positioning and brand direction
• Build annual marketing plans for clients based on established marketing objectives and strategies
• Work with account management to capitalize on opportunities presented throughout the year in our results or gaps in the marketing plan that could complete a more successful customer outcome
• Decision-making responsibility for final plan and optimizations

Experience

• Minimum of two to four years of experience in strategic roles in agencies working across media, content, social or digital strategy
• An understanding of the complete marketing landscape, including paid media, public reactions, content marketing, social media, UX and marketing automation
• Strong understanding of how to pull brand strategy across every touchpoint of the customer journey
• Experience and ability to amplify and extend creative ideas beyond traditional touchpoints

HLK is a creative and technology agency focused on understanding and changing audience behavior through deeply integrated brand experiences. We bring clarity of context and creative resolution capable of changing behavior and shaping belief in brands. Active clients include Ameren, Bayer, Envu, Marriott, MasterBrand, and Winchester.

There are many benefits to working at HLK, including the following:

A flexible work environment

A casual and creative atmosphere

Unlimited time off

Paid sabbatical

Parental leave

Medical insurance

Dental insurance

Vision insurance

401(k) plan with a company match

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.