Who We Are
Entain Australia & New Zealand is fearlessly transforming the racing, sports, and entertainment landscape - reimagining how customers experience their favourite brands.
As part of a global powerhouse operating in over 40 countries with nearly 30,000 people, we’re home to leading ANZ names like Ladbrokes, Neds, TAB, and Betcha.
Across Entain ANZ, we’re shaping the future of sport and gaming entertainment through creative innovation, storytelling, and technology - creating experiences that connect with millions of fans.
Your Impact
As a CX Platform Manager, you’ll play a critical role in owning and evolving Entain’s Customer Experience platform, with a primary focus on Salesforce and associated technologies.
You will drive measurable improvements across customer outcomes, agent experience, operational efficiency, and commercial performance. Sitting at the intersection of product, customer experience, and commercial strategy, you’ll ensure the platform delivers maximum value across multiple brands and high-volume service environments.
You’ll lead platform optimisation, shape the adoption of automation and AI-driven capabilities, and ensure the CX ecosystem scales in line with business needs. Your impact will be seen through clear platform strategy, strong stakeholder alignment, and continuous improvement in cost-to-serve and service quality.
A Day in the Life
- Define and evolve the CX platform strategy, aligning with customer, operational, and commercial priorities
- Facilitate product lifecycle, including roadmap planning, backlog management, and sprint prioritisation
- Create and refine epics, user stories, and tickets within JIRA to support efficient delivery
- Partner closely with engineering and technology teams to deliver scalable platform enhancements
- Lead AI and automation initiatives, including proof-of-concepts and pilots to improve service delivery
- Act as the primary interface with Salesforce and third-party vendors, including supporting RFPs and solution evaluations
- Analyse platform performance, customer insights, and operational data to identify optimisation opportunities
Your Strengths
- Strong experience in CX platform management or product ownership (Salesforce or similar CRM platforms)
- Proven ability to define platform strategy, manage roadmaps, and drive prioritisation in complex environments
- Experience managing vendor relationships, platform selection, or RFP processes
- Strong commercial acumen, including SaaS licensing models, cost management, and ROI optimisation
- Experience driving automation, AI initiatives, or continuous improvement programs
- Ability to assess platform capabilities and make informed build vs buy decisions
- Excellent stakeholder management and influencing skills across technical, operational, and commercial teams
Life at Entain
At Entain, it’s more than a job - it’s a place to grow, connect, and make an impact. We value individuality, celebrate collaboration, and create space for bold ideas that move people. Here, you’ll help shape the voice of some of Australia and New Zealand’s most recognised brands - while developing your own craft in a supportive, ambitious team.
Perks You’ll Love
- Hybrid & Flexible: Balance your life and work.
- Recognition & Rewards: Celebrate wins and enjoy retailer discounts.
- Wellbeing Perks: Support for your health and happiness.
- Workday Extras: Free breakfast, snacks, and onsite barista.
- Office Vibes: Pool table, live sports, and fun social activities.
Entain, there’s nothing like it.
For more information, please reach out to us at [email protected] or hit apply now.
Due to the wagering aspect of our industry, applicants must be a minimum of 18 years to apply.
Skills Required
- Strong experience in CX platform management or product ownership with Salesforce or similar CRM
- Proven ability to define platform strategy, manage roadmaps, and drive prioritisation in complex environments
- Experience managing vendor relationships, platform selection, or RFP processes
- Strong commercial acumen, including SaaS licensing models, cost management, and ROI optimisation
- Experience driving automation, AI initiatives, or continuous improvement programs
- Ability to assess platform capabilities and make informed build vs buy decisions
- Excellent stakeholder management and influencing skills across technical, operational, and commercial teams
Entain Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Entain and has not been reviewed or approved by Entain.
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Strong & Reliable Incentives — Feedback suggests performance-linked bonuses and variable pay are a core component, with annual increases and bonus opportunities visible across roles. Company policies outline annual bonuses and long-term incentives tied to KPIs and individual goals.
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Healthcare Strength — Feedback suggests access to private medical or HMO coverage, dental care, health screening, and life insurance in several locations. Everyday provisions like healthcare support are repeatedly highlighted alongside core pay.
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Wellbeing & Lifestyle Benefits — Feedback suggests the package includes structured wellbeing programs and extra paid days such as Entain & Enhance days and an “It’s Your Game” day. Everyday perks like free meals, snacks, and coffee add lifestyle value in some sites.
Entain Insights
What We Do
Welcome to Entain. Our journey as Entain began when we evolved from GVC Holdings on 9th December 2020, but our brands have been paving the way and making history since the 1880s. Today, we’re one of the world’s largest sports betting and gaming entertainment groups – a FTSE 100 company that is home to more than 25 widely recognised brands, such as bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. But that’s just the beginning. We’re constantly broadening our horizons and expanding our global influence. For example, our partnership with MGM Resorts International has allowed us to make waves in the US by powering BetMGM with our bespoke and top-of-the-line technology. It’s with this unique technology that we’re revolutionising our industry, and we’re boldly working towards being THE world leader in sports betting, gaming and interactive entertainment. Really though, it’s the people that truly make us who we are. There’s over 24,000 of us around the world and counting, but we all play for the same team. We’re proud to promote a culture that shatters barriers to unite, and encourages uncompromised diversity of background, thought and experience. When we win, we win together. If you share our values and want to be part of the revolution, we want you on our team. With offices across 19 different countries, we have an excellent history of identifying and nurturing the finest talent on a global scale. We’re all about putting our customers at the heart of the action and, with us, you can help bring moments of excitement into people’s lives. At Entain, it’s your game. We’re ready to play – are you?
