CodeNinja is a tech and AI consulting firm delivering embedded and forward-deployed engineering and analytics teams across KSA, Pakistan, Egypt, and Latin America. We partner with leading banks, telcos, and enterprises to build data-driven, customer-centric capabilities.
About the RoleWe are hiring 2 hands-on CVM / Segmentation Specialists to support customer segmentation, profiling, and campaign targeting for a Retail Banking client. This is a hands-on execution role — not a strategy-only or purely advisory position — focused on turning customer data into actionable commercial insights that drive campaign performance.
Key Responsibilities- Build and maintain customer segmentation models based on behavior, value, and lifecycle stage
- Conduct customer profiling and behavioral analysis to identify targeting opportunities
- Support campaign targeting by translating segmentation outputs into actionable audience lists
- Analyze campaign performance and customer response, feeding insights back into segmentation logic
- Develop and maintain BI/reporting dashboards to track CVM metrics and campaign KPIs
- Collaborate with marketing, BI, and product teams to convert data into commercial actions
- Continuously refine segmentation frameworks based on performance data and business feedback
RequirementsMust-Haves
- Strong background in Retail Banking / CVM analytics
- Hands-on experience building segmentation models (RFM, behavioral, value-based, etc.)
- Proven customer behavior analysis and profiling experience
- Strong BI/reporting skills (Power BI, Tableau, SQL, or similar)
- Ability to translate data into actionable commercial/campaign recommendations
- [Assumption] 4–6 years of relevant experience — flag if you want a different range
- Experience with campaign management platforms (SAS CI, Adobe Campaign, etc.)
- Exposure to predictive/propensity modeling
- Prior experience in a banking or telco CVM function specifically
- Work on high-impact, data-driven initiatives with a leading Retail Banking client
- Collaborative, hands-on environment with direct visibility into campaign outcomes
- Opportunity to shape segmentation strategy from the ground up
CodeNinja is an equal opportunity employer. This role is contingent on client approval and may be subject to change based on project requirements.
Skills Required
- Strong background in retail banking or customer value management analytics
- Hands-on experience building RFM, behavioral, value-based, or similar customer segmentation models
- Proven experience in customer behavior analysis and profiling
- Strong BI and reporting skills using Power BI, Tableau, SQL, or similar tools
- Ability to translate data into actionable commercial and campaign recommendations
- 4-6 years of relevant experience
- Experience with campaign management platforms such as SAS CI or Adobe Campaign
- Exposure to predictive or propensity modeling
- Prior experience in a banking or telecommunications customer value management function
What We Do
A digital transformation company, driven to solve some of the most complex problems in the world today through technology. Our core service portfolio includes staff augmentation, software development and cloud services with over 300+ projects delivered to date. Established in 2014, with a continuously growing team of 250+ experts, operating across 3 regions with Americas, Middle East, and Southeast Asia, CodeNinja is one of the fastest growing technology companies recognized by Forbes Technology Council. With value addition being a core focus for the company, CodeNinja ranks as one of the top and best reviewed software development and services company. Now offering enterprise cloud solutions to some of the leading technology companies in the world, the company has secured funding of $1.6M and is poised to invest in redefining workplace dynamics through use of advanced AI. CodeNinja has earned the trust of more than 240 clients spread across 15 different countries and 9 different industries. The company is also one of the top-rated outsourcing services provider in Pakistan, forming dedicated technology teams for some of the world's leading organizations like Microsoft, Lifeforce (Tony Robbins) and OTL alongside unicorns such as 24Seven, ABHI, and Graana. In addition, to ensure quality and commitment to client data security, the company is now ISO 270001 certified. Services: · Offshore Engineering Teams · Custom Software Development · Dedicated Development Center · Application Modernizations · Cloud Services and Solutions · Modern Workplace Solutions · Digital Transformation Strategy · AI Consulting · AR/VR and Digital Twins · eCommerce Solutions Awards and Achievements: Top 1000 Companies Clutch Global 2023 Top Company in .Net Developers 2023 Clutch Global Fall 2023 Certifications & Partnerships: Adobe Commerce Cloud Solution Partner Microsoft Solution partner for business applications. Microsoft Solution Partner for Azure Data and AI.
