About CodeNinja
CodeNinja is a tech and AI consulting firm delivering embedded and forward-deployed engineering and business teams across KSA, Pakistan, Egypt, and Latin America. We partner with leading enterprises to build high-performing teams that drive digital transformation and commercial growth.
About the Role
We are hiring a Senior CVM / Segmentation Head to lead customer lifecycle management for a retail banking client, owning strategy across acquisition, cross-sell, retention, and win-back. This role sits at the intersection of commercial strategy, data-driven decision making, and stakeholder leadership — responsible for driving customer value and revenue optimisation across the entire base.
Key Responsibilities
- Own end-to-end CVM strategy across the customer lifecycle — acquisition, cross-sell, retention, and win-back
- Define and track KPIs for customer value, engagement, and revenue performance
- Design and execute commercial levers (pricing, offers, incentives) to optimise customer value
- Lead campaign design, execution, and experimentation (A/B testing, uplift modelling) to improve commercial outcomes
- Drive customer segmentation strategy to enable targeted, personalised interventions
- Partner cross-functionally with Marketing, Data/Analytics, Product, and Finance to align on commercial priorities
- Manage stakeholder relationships at senior/leadership level, presenting strategy and results
- Lead and develop a team executing CVM initiatives (if applicable — confirm team size/structure)
Requirements
Must-Haves
- 8–10+ years of experience in CVM, growth strategy, retail banking, or customer lifecycle management
- Strong track record in pricing and revenue optimisation
- Proven experience owning commercial levers and campaign strategy end-to-end
- Strong stakeholder management skills, including senior leadership engagement
- Leadership/people management experience
- Experience with segmentation frameworks and data-driven decision making
Nice-to-Haves
- Experience in retail banking specifically (vs. general retail/telco CVM)
- Familiarity with experimentation platforms and uplift modelling tools
- Exposure to CVM in a regional (MENA/KSA) market context
Why Join Us
- Opportunity to lead CVM strategy for a major regional client
- High-impact, senior leadership role with direct influence on commercial outcomes
- Work with a forward-deployed team at the intersection of consulting and hands-on execution
Disclaimer
CodeNinja is an equal opportunity employer. All qualified applicants will be considered without regard to race, religion, gender, national origin, disability, or any other protected status.
Skills Required
- 8-10+ years of experience in CVM, growth strategy, retail banking, or customer lifecycle management
- Strong track record in pricing and revenue optimization
- Experience owning commercial levers and campaign strategy end-to-end
- Strong stakeholder management skills, including senior leadership engagement
- Leadership and people management experience
- Experience with segmentation frameworks and data-driven decision making
- Experience in retail banking
- Familiarity with experimentation platforms and uplift modeling tools
- Exposure to CVM in a regional MENA or KSA market context
What We Do
A digital transformation company, driven to solve some of the most complex problems in the world today through technology. Our core service portfolio includes staff augmentation, software development and cloud services with over 300+ projects delivered to date. Established in 2014, with a continuously growing team of 250+ experts, operating across 3 regions with Americas, Middle East, and Southeast Asia, CodeNinja is one of the fastest growing technology companies recognized by Forbes Technology Council. With value addition being a core focus for the company, CodeNinja ranks as one of the top and best reviewed software development and services company. Now offering enterprise cloud solutions to some of the leading technology companies in the world, the company has secured funding of $1.6M and is poised to invest in redefining workplace dynamics through use of advanced AI. CodeNinja has earned the trust of more than 240 clients spread across 15 different countries and 9 different industries. The company is also one of the top-rated outsourcing services provider in Pakistan, forming dedicated technology teams for some of the world's leading organizations like Microsoft, Lifeforce (Tony Robbins) and OTL alongside unicorns such as 24Seven, ABHI, and Graana. In addition, to ensure quality and commitment to client data security, the company is now ISO 270001 certified. Services: · Offshore Engineering Teams · Custom Software Development · Dedicated Development Center · Application Modernizations · Cloud Services and Solutions · Modern Workplace Solutions · Digital Transformation Strategy · AI Consulting · AR/VR and Digital Twins · eCommerce Solutions Awards and Achievements: Top 1000 Companies Clutch Global 2023 Top Company in .Net Developers 2023 Clutch Global Fall 2023 Certifications & Partnerships: Adobe Commerce Cloud Solution Partner Microsoft Solution partner for business applications. Microsoft Solution Partner for Azure Data and AI.
