The Role
Develops customer marketing and advocacy strategies for a global SaaS company. Manages B2B email campaigns, customer communications, events, sponsorships, review-generation programs, customer advocates, and case studies. Collaborates cross-functionally to maintain consistent messaging, tracks program performance, and reports results using HubSpot, Salesforce, G2, and review platforms.
Summary Generated by Built In
About the client
Our client is a global SaaS company building field service management software for trades businesses such as electricians, plumbers and HVAC contractors. It has customers and teams across the United States, the United Kingdom, Australia and New Zealand.
About the role
The Customer Marketing Manager turns customers into enthusiastic advocates and helps them share their experiences on Google, G2 and other key review platforms. You will design and run strategies that build customer excitement, strengthen the brand's reputation and make it easy and rewarding for users to become vocal champions.
What you'll do
- Design and execute strategies that build customer enthusiasm and amplify the brand's reputation.
- Develop and run customer communication strategies, including B2B email campaigns.
- Work with other teams to keep messaging consistent across the customer journey.
- Own the planning and execution of customer events.
- Manage sponsorship opportunities for customer and industry events.
- Own and optimize the customer review strategy, and launch campaigns to generate new reviews.
- Identify and develop customer advocates and case studies with cross-functional teams.
- Track program performance and report on results.
Tools
HubSpot • Salesforce • G2 • Review platforms
Requirements
- 3–5+ years of experience in customer marketing, customer advocacy or a related B2B marketing role.
- Proven ability to manage customer programs and communications.
- A track record of executing B2B email marketing campaigns.
- Experience with marketing and CRM tools such as HubSpot, Salesforce and G2.
- Strong project management and excellent communication skills.
- Highly organized and detail-oriented, with a data-driven, analytical mindset.
- A collaborative, adaptable self-starter, comfortable working with global stakeholders.
- Advanced English.
Benefits
- Permanent contract (contrato a término indefinido) with all legal benefits
- Competitive salary
- Private health insurance (medicina prepagada)
- Relocation bonus to Medellín
- On-site role in Medellín with parking
Skills Required
- 3-5+ years of experience in customer marketing, customer advocacy, or a related B2B marketing role
- Experience managing customer programs and communications
- Track record of executing B2B email marketing campaigns
- Experience with HubSpot, Salesforce, G2, and similar marketing or CRM tools
- Strong project management skills
- Excellent communication skills
- Highly organized and detail-oriented
- Data-driven and analytical mindset
- Collaborative, adaptable, and self-starting approach
- Comfort working with global stakeholders
- Advanced English
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Roca Alliances is a consulting agency dedicated to helping global companies build geographically diverse teams and scale their operations by outsourcing or nearshoring to Latin America. With over 15 years of expertise, the company utilizes a proprietary approach to analyze, assess, and identify ideal locations across the Americas, fostering growth and scalability for clients in various industries including technology, media, and marketing.
