Customer Marketing Manager, CoverGirl

| New York, NY, USA
Employer Provided Salary: 90,000-110,000 Annually
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Customer Marketing Manager, CoverGirl


COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.

The Customer Marketing Manager will be responsible for activating 360 supports through brand specific and cross branded initiatives, lead the development and execution of account specific sales activations that maximize brand growth. The goal is to maximize accounts business by truly understanding the customer, and what activation will help drive consumer purchase behaviors. The Customer Marketing Manager will also fully own the overall channel and retail strategies, leading the category growth strategy. This role will partner closely with marketing and sales ensuring to represent the customer strategic voice within marketing and the brand strategic voice within sales and customers. This role will require depth of knowledge in sales and marketing and will need to strategic linking data/insights from the brand and customer.


In this role you will be responsible for:

  • Lead the brand execution for Mass/Ulta account activations and manage interactions with cross functional teams (Field Sales, Forecasting, Marketing, Creative, Display, etc.)
  • Have in depth understanding of account issues, needs and driving solutions and opportunities to drive growth
  • Understand account promotional strategies and align programs to national brand strategy
  • Lead display creative briefs working with Display & Creative teams to develop account specific programs
  • Manage timing and execution of displays and shopper marketing programs
  • Ensure all retailer specific programs have approval from our brand teams
  • Track and improve innovation and promotional activity of accounts
  • Manage go to market calendars, schedules and 360 marketing campaign plans for major launches
  • Lead overall channel and retailer strategies for the brand


We'd love to see candidates who have:


  • A Bachelor's Degree
  • 3-5 years' experience in customer marketing, trade marketing, sales, or relevant field
  • Experience working with retailers such as Walmart, Target, Ulta, etc.
  • Ability to work with cross functional teams
  • Strong organizational and project management skills
  • Strong strategic, analytical, and problem solving skills
  • Good verbal and written communication skills
  • Advanced proficiency in Microsoft Excel, Word, PowerPoint


  • Previous experience in beauty or customer support preferred
  • Sense of urgency and drive for activation
  • Ability to lead through ambiguity
  • Experience in presenting to retailer teams and joint business planning
  • Knowledge how to pull and use data from Nielsen, IRI, Spectra, Household Panel


This is unique role with a genuine opportunity to make an impact. You'll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Coty's global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.


Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you're the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible - we'd love to hear from you.

Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.


We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected]. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click here to review the Notification of Equal Opportunity Rights poster

Espanol - Por favor, haga un en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo

Base Salary Range: $90K-$110K + bonus

Country/Region: US

City: New York

More Information on Coty
Coty operates in the Beauty industry. The company is located in New York, NY. Coty was founded in 1904. It has 11331 total employees. To see all 17 open jobs at Coty, click here.
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